Digital Program Manager

Acosta•Bentonville, AR

3d•$60,000 - $70,000

About The Position

The Digital Program Manager manages and executes digital marketing, social media, influencer, and shopper marketing programs for agency clients. The role develops content strategies, leads influencer and creator initiatives, researches emerging retail marketing trends, and identifies innovative ways to bring content to life. It is responsible for content development, user-generated content (UGC) programs, campaign measurement, analytics reporting, and client-facing communication and presentations. Product Connections, part of Acosta Group, is a full-service marketing agency specializing in digital and traditional retail events and demonstrations, experiential marketing, sponsorship activation, and omnichannel shopper marketing. The agency delivers brand solutions intended to connect products with target consumers throughout the shopping journey.

Requirements

Three years of relevant work experience.
Ability to adhere to brand-specific voice and transition efficiently between multiple clients.
Technical understanding of popular and emerging social platforms and the online services and tools used to monitor, schedule, and measure social media performance.
Experience creating compelling, on-brand graphics and copy, with a creative and design-minded approach.
Platform-specific analytics and reporting knowledge sufficient to deliver timely analytics to clients and the agency.
Ability to interact professionally and preparedly with clients and suppliers.
Willingness to take ownership of assigned tasks.
Ability to work autonomously and effectively under pressure in a fast-paced environment.
Strong organizational and interpersonal skills, including the ability to handle multiple priorities.
Ability to keep abreast of emerging digital marketing platforms and solutions, including mobile, digital signage, social media, and apps.

Nice To Haves

Bachelor’s degree in Marketing, Media, Communications, Public Relations, or a related field preferred.

Responsibilities

Develop quality content and graphic campaigns and distribute them through social and in-store channels for client programs.
Serve as the client liaison for content approvals, responses, and new initiatives.
Create monthly performance recaps and final program recaps for client programs.
Monitor competitor activity for clients and the agency to stay current with content performance trends.
Manage and own program critical paths, weekly meeting agendas, and contact reports.
Develop and manage influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
Research retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities for client programs.
Develop user-generated content strategies and manage content creation opportunities across social, digital, and shopper marketing channels.
Develop creative concepts integrating influencers, creators, digital content, and shopper engagement, including opportunities for demonstrations, roadshows, product launches, and experiential events.
Perform other duties as assigned.