Digital Product Manager - Digital Cards

U.S. Bank•Minneapolis, MN
•Hybrid

About The Position

U.S. Bank is seeking a customer-focused Digital Product Manager to define and deliver the strategy and vision for digital card experiences. The role is part of the Cards Digital Team, which builds features for the U.S. Bank Mobile app, Online Banking, and partner card experiences. As part of the Cards Use & Engage journey, the manager will focus on increasing digital engagement and spend among active card customers and deliver against Payments priorities for Consumer and Small Business, including the Amazon Small Business portfolio. The role uses customer, market, competitive, and business insights to shape product vision and roadmaps; leads discovery and agile product development; and measures and optimizes results using objectives, key results, north star metrics, and leading indicators. The Digital Product Manager works across functions and channels to deliver integrated, reusable digital capabilities and customer experiences. The role requires working from a U.S. Bank location three or more days per week.

Requirements

  • Digital Product Management experience.
  • Strong communication skills and the ability to act with urgency.

Nice To Haves

  • Expertise in product model system interdependencies and in designing solutions that coordinate resources to achieve business results using metrics, KPIs, design systems, service blueprints, and reusability.
  • Ability to anticipate changing market priorities and internal and external customer needs.
  • Strong customer centricity and ability to ensure positive customer experiences across product and service touchpoints.
  • Knowledge of technical aspects of software products and ability to design, configure, and integrate them.
  • Knowledge of risk assessment and control processes, tools, and techniques, and ability to apply risk management appropriately.
  • Skills in product P&L, product strategy, vision and planning, digital products and platforms, product discovery, product build and development, agile practices, channel alignment and management, adoption, customer experience research and execution, go-to-market and sales channels, performance measurement, and optimization.
  • Experience with the Cards Use & Engage journey, digital engagement, and active card customer spend.

Responsibilities

  • Use data to prioritize product development that maximizes value for end users and internal business partners.
  • Measure and optimize digital experiences supporting self-service and human-assisted customer interactions.
  • Use market and competitive insights, customer needs, and internal priorities to establish product vision and a future-state user experience.
  • Align the product vision with enabling functions and establish an integrated delivery roadmap.
  • Reevaluate priorities during planning and use OKRs to optimize capacity and roadmap priorities.
  • Integrate digital products, platforms, and capabilities to improve user experience and deliver business value.
  • Promote reuse and modernization of digital platforms and capabilities to improve speed to market, operational efficiency, and risk and compliance adherence.
  • Manage the product roadmap through the agile delivery lifecycle and use discovery to assess valuable, customer-centric ideas.
  • Deliver integrated digital solutions across channels, including web, mobile, voice, and in-person interactions, to drive adoption, engagement, and growth.
  • Partner with cross-functional teams on research deliverables such as research briefs, personas, story maps, prototypes, product charters, and experience maps.
  • Develop a north star metric connecting business outcomes to customer value and aligning teams and stakeholders.
  • Measure results against the north star metric and use it and leading indicators to optimize execution and focus teams on high-value work.
  • Break complex features into epics and stories and lead refinement with UX, Agile, and Technology partners.

Benefits

  • Healthcare coverage, including medical, dental, and vision
  • Basic and optional term life insurance
  • Short-term and long-term disability insurance
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation of two to five weeks, depending on salary grade and tenure
  • Up to 11 paid holidays
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law
  • Incentive and recognition programs
  • Equity stock purchase
  • Pension
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