Digital Product Manager - Digital Cards

U.S. Bank•Minneapolis, MN
•$105,400 - $124,000•Hybrid

About The Position

U.S. Bank is hiring a Digital Product Manager for its Cards Digital Team. The role defines and delivers the strategy and vision for digital experiences that respond to changing economic, competitive, technological, and customer needs. The manager uses data, customer insights, market and competitive information, and business priorities to choose and optimize digital experiences that create value for customers and the business. The position focuses on the Cards Use & Engage journey, increasing digital engagement and spend among active card customers. It supports Payments priorities for Consumer and Small Business, including the Amazon Small Business portfolio. The team builds features for the U.S. Bank Mobile app and Online Banking, as well as partner card experiences. The manager aligns a digital product vision and delivery roadmap across enabling functions, manages priorities and capacity, and leads product development through the agile lifecycle. The role includes customer and product discovery, cross-channel solutions, product-market fit research, and defining and tracking a north star metric and related indicators. The position works from a U.S. Bank location three or more days per week.

Requirements

  • Experience in digital product management.

Nice To Haves

  • Expertise in interdependencies among product model system elements and the ability to design solutions that synchronize resources to achieve business results using business metrics, KPIs, design systems, service blueprints, and reusability.
  • Ability to anticipate changing market priorities and internal and external customer needs while consistently adding value.
  • Strong customer centricity and ability to use strategies and techniques that support positive customer experiences at every touchpoint.
  • Knowledge of technical aspects of software products and ability to design, configure, and integrate them.
  • Knowledge of risk assessment and control processes, tools, and techniques, and ability to apply risk management appropriately.
  • Preferred skills in product P&L, product strategy, vision and planning, digital products and platforms, product discovery, product development, agile ways of working, channel alignment and management, adoption, customer experience research and insight, go-to-market and sales channels, performance measurement and optimization, marketing, and analytics.

Responsibilities

  • Use a data-driven approach to prioritize product work that maximizes value for end users and internal business partners.
  • Measure and optimize digital experiences supporting self-service and human-assisted customer interactions.
  • Use market and competitive insights, customer needs, and internal business priorities to establish the digital product vision.
  • Define a future-state user experience journey and articulate how the experience delivers competitive differentiation.
  • Align the product vision and integrated delivery roadmap across enabling functions.
  • Re-evaluate priorities during planning and optimize capacity against user and business value; use OKRs to drive roadmap priorities.
  • Integrate digital products, platforms, and capabilities to deliver business value through enhanced user experiences.
  • Advocate for reusable and modernized digital platforms and capabilities to improve speed to market, operational efficiency, and risk and compliance adherence.
  • Manage the product roadmap and drive product development through the agile delivery lifecycle.
  • Use discovery and customer-centered methods to evaluate and select valuable ideas.
  • Deliver integrated digital solutions that enable cross-channel strategies and support adoption, engagement, and growth across digital and human interactions.
  • Partner with cross-functional teams to establish and assess product-market fit through research briefs, personas, story maps, prototyping, product chartering, and experience mapping.
  • Develop a north star metric that connects business outcomes to customer value and aligns teams and stakeholders.
  • Measure results against the north star metric and use it and leading indicators to manage performance, track progress, and optimize execution.
  • Break complex features into epics and stories and lead refinement with UX, Agile, and Technology partners.
  • Communicate effectively and act with urgency.

Benefits

  • Healthcare coverage including medical, dental, and vision
  • Basic term and optional term life insurance
  • Short-term and long-term disability insurance
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation of two to five weeks depending on salary grade and tenure
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 hours worked, up to 80 hours per calendar year unless otherwise provided by law
  • Incentive and recognition programs
  • Equity stock purchase
  • Pension
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