Digital Product Manager, CDP

James Hardie•Chicago, IL

About The Position

The Manager, Customer Data Platform (CDP) serves as product and platform owner for James Hardie's Adobe Experience Platform (AEP) and Adobe Real-Time CDP. The role defines platform strategy, architecture, governance, and roadmap to support a unified customer profile across James Hardie's portfolio of brands. It connects enterprise customer data, enables audience activation and personalization, and establishes the governance and operating model needed to scale digital experiences across the enterprise. This is a strategic, hands-on leadership role that balances platform strategy with execution. The position partners with Digital Product, Marketing Automation, IT, Enterprise Data, Analytics, Web, and implementation partners to establish Adobe Experience Platform as the enterprise foundation for customer identity, activation, and data-driven marketing. It leads platform development, enterprise customer identity, integrations, governance, cross-functional alignment, and delivery by implementation partners.

Requirements

Bachelor's degree in Information Systems, Computer Science, Data Management, Marketing Technology, Business, or a related discipline, or equivalent practical experience.
At least 5 years of experience implementing or managing Adobe Experience Platform, Adobe Real-Time CDP, or comparable enterprise Customer Data Platforms.
Experience integrating enterprise customer data platforms with Salesforce CRM, enterprise data warehouses, APIs, and modern integration technologies.
Strong understanding of customer identity resolution, profile unification, data modeling, audience segmentation, and marketing activation strategies.
Experience owning product roadmaps or enterprise technology platforms and translating business objectives into technical delivery plans.
Experience partnering with Enterprise Data, IT, CRM, Analytics, and Digital Product organizations in a cross-functional environment.
Experience managing implementation partners, consulting organizations, or systems integrators while maintaining internal platform ownership.
Strong communication and stakeholder management skills, including the ability to translate complex technical concepts into business value for executive audiences.

Nice To Haves

Experience with Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Customer Journey Analytics, or other Adobe Experience Cloud applications.
Experience supporting multi-brand organizations, acquisitions, or enterprise customer identity initiatives.
Experience with B2B2C customer models, loyalty programs, contractor ecosystems, or account-to-person relationship models.
Experience within building products, manufacturing, home improvement, or related industries.
Experience establishing Customer Data Platform governance, operating models, or Centers of Excellence.

Responsibilities

Serve as Product Owner for Adobe Experience Platform and Adobe Real-Time CDP.
Develop and maintain the platform vision, roadmap, architecture, and operating model aligned with digital, CRM, loyalty, personalization, and analytics strategies.
Prioritize platform capabilities, technical debt, integrations, governance initiatives, and business use cases based on enterprise value.
Evaluate platform capabilities, data sources, destinations, and emerging technologies that can improve customer engagement and business outcomes.
Own the architecture and implementation strategy for enterprise customer data flowing into Adobe Experience Platform.
Partner with IT, Enterprise Data, CRM, and implementation partners to deliver scalable integrations across Salesforce CRM, enterprise data platforms, digital properties, marketing technologies, and other first- and third-party data sources.
Define enterprise standards for schemas, datasets, data models, naming conventions, and reusable platform components that support multiple brands.
Ensure platform architecture can support future acquisitions, customer channels, and business capabilities.
Own the enterprise customer identity strategy across homeowners, contractors, installers, builders, dealers, distributors, and other customer audiences.
Define identity namespaces, match rules, merge policies, profile quality standards, and identity governance.
Work with Enterprise Data, CRM, and Digital teams to establish consistent customer identifiers and cross-brand identity relationships.
Define reusable audience segmentation standards and activation strategies across CRM, Marketing Automation, Digital Experience, Paid Media, Loyalty, and Analytics.
Partner with CRM, Marketing Automation, and Web teams to operationalize audience activation, personalization, lifecycle marketing, and cross-channel customer journeys.
Identify and prioritize high-value business use cases that demonstrate measurable platform value and support the long-term customer engagement strategy.
Lead platform governance with Enterprise Data, IT, Security, Privacy, and Legal teams.
Establish standards for customer data quality, lineage, retention, consent, access management, and platform health.
Own platform documentation, architectural standards, operating procedures, and governance processes.
Monitor platform adoption, performance, and data quality and identify opportunities for continuous improvement.
Lead Adobe Experience Platform workstreams delivered by implementation partners and agencies, setting technical direction, priorities, solution reviews, and delivery expectations.
Maintain internal ownership of platform architecture and customer identity decisions while using implementation partners for execution where appropriate.
Drive knowledge transfer and capability development to reduce long-term dependency on external partners.
Partner with Digital Product, CRM, Marketing Automation, Analytics, Enterprise Data, IT, Web, Loyalty, eCommerce, and Brand Marketing teams to align priorities and sequencing.
Facilitate cross-functional planning that translates business objectives into scalable customer data capabilities.
Educate stakeholders on Adobe Experience Platform capabilities, governance, and best practices.
Communicate the platform roadmap, delivery progress, risks, and strategic recommendations to senior leadership and governance committees.