Digital Product Manager, CDP

James Hardie•Berwyn, IL

10h•$125,900 - $157,400

About The Position

The Manager, Customer Data Platform (CDP) serves as product and platform owner for James Hardie's Adobe Experience Platform (AEP) and Adobe Real-Time CDP. The role defines the platform strategy, architecture, governance, and roadmap for building a unified customer profile across the company's portfolio of brands. It leads the evolution of the customer data foundation by connecting enterprise customer data, enabling audience activation and personalization, and establishing the governance and operating model needed to scale digital experiences across the enterprise. This strategic, hands-on leadership position balances platform direction with execution. It works cross-functionally with Digital Product, Marketing Automation, IT, Enterprise Data, Analytics, Web, CRM, Loyalty, eCommerce, Brand Marketing, and implementation partners to make Adobe Experience Platform the enterprise foundation for customer identity, activation, and data-driven marketing. The role also leads partner-delivered workstreams, maintains internal ownership of architecture and identity decisions, and develops internal capabilities to reduce long-term reliance on external partners.

Requirements

Bachelor's degree in Information Systems, Computer Science, Data Management, Marketing Technology, Business, or a related discipline, or equivalent practical experience.
At least 5 years of experience implementing or managing Adobe Experience Platform, Adobe Real-Time CDP, or comparable enterprise Customer Data Platforms.
Experience integrating enterprise customer data platforms with Salesforce CRM, enterprise data warehouses, APIs, and modern integration technologies.
Strong understanding of customer identity resolution, profile unification, data modeling, audience segmentation, and marketing activation strategies.
Experience owning product roadmaps or enterprise technology platforms and translating business objectives into technical delivery plans.
Experience partnering with Enterprise Data, IT, CRM, Analytics, and Digital Product organizations in a cross-functional environment.
Experience managing implementation partners, consulting organizations, or systems integrators while maintaining internal platform ownership.
Strong communication and stakeholder management skills, including the ability to translate complex technical concepts into business value for executive audiences.

Nice To Haves

Experience with Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Customer Journey Analytics, or other Adobe Experience Cloud applications.
Experience supporting multi-brand organizations, acquisitions, or enterprise customer identity initiatives.
Experience with B2B2C customer models, loyalty programs, contractor ecosystems, or account-to-person relationship models.
Experience in building products, manufacturing, home improvement, or related industries.
Experience establishing Customer Data Platform governance, operating models, or Centers of Excellence.

Responsibilities

Serve as the product owner for Adobe Experience Platform and Adobe Real-Time CDP.
Develop and maintain the platform vision, roadmap, architecture, and operating model aligned with digital, CRM, loyalty, personalization, and analytics strategies.
Prioritize platform capabilities, technical debt, integrations, governance initiatives, and business use cases based on enterprise value.
Evaluate new platform capabilities, data sources, destinations, and emerging technologies that could improve customer engagement and business outcomes.
Own the architecture and implementation strategy for enterprise customer data flowing into Adobe Experience Platform.
Partner with IT, Enterprise Data, CRM, and implementation partners to deliver scalable integrations across Salesforce CRM, enterprise data platforms, digital properties, marketing technologies, and other first- and third-party data sources.
Define enterprise standards for schemas, datasets, data models, naming conventions, and reusable platform components that support multiple brands.
Ensure platform architecture can support future acquisitions, new customer channels, and evolving business capabilities.
Own the enterprise customer identity strategy for homeowners, contractors, installers, builders, dealers, distributors, and other customer audiences.
Define identity namespaces, match rules, merge policies, profile quality standards, and identity governance.
Partner with Enterprise Data, CRM, and Digital teams to establish consistent customer identifiers and cross-brand identity relationships.
Define reusable audience segmentation standards and activation strategies across CRM, Marketing Automation, Digital Experience, Paid Media, Loyalty, and Analytics.
Partner with CRM, Marketing Automation, and Web teams to operationalize audience activation, personalization, lifecycle marketing, and cross-channel customer journeys.
Identify and prioritize high-value business use cases that demonstrate measurable platform value and support the long-term customer engagement strategy.
Lead platform governance with Enterprise Data, IT, Security, Privacy, and Legal teams.
Establish standards for customer data quality, lineage, retention, consent, access management, and platform health.
Own platform documentation, architectural standards, operating procedures, and governance processes.
Monitor platform adoption, performance, and data quality, and identify opportunities for continuous improvement.
Lead Adobe Experience Platform workstreams delivered by implementation partners and agencies, setting technical direction, priorities, solution reviews, and delivery expectations in alignment with enterprise architecture.
Maintain internal ownership of platform architecture and customer identity decisions while using implementation partners for execution where appropriate.
Drive knowledge transfer and capability development to reduce long-term dependency on external partners.
Align priorities and sequencing with Digital Product, CRM, Marketing Automation, Analytics, Enterprise Data, IT, Web, Loyalty, eCommerce, and Brand Marketing teams.
Facilitate cross-functional planning sessions that translate business objectives into scalable customer data capabilities.
Educate stakeholders on Adobe Experience Platform capabilities, governance, and best practices.
Communicate the platform roadmap, delivery progress, risks, and strategic recommendations to senior leadership and governance committees.