Digital Paid Media Specialists, Paid Social and Display - Remote

UnitedHealth Group•Minnetonka, MN

1d•$72,800 - $130,000•Remote

About The Position

Display & Paid Social Media Specialists plan, execute, optimize, measure, and report on B2B and B2C digital paid media campaigns across paid social, programmatic display, video, connected TV (CTV), native, and other applicable digital channels. The roles support both brand and direct-response marketing objectives and require understanding how to optimize campaigns for different business goals and stages of the customer journey. Specialists work with digital team members, managers, marketing partners, and internal stakeholders to contribute to campaign strategy and manage hands-on execution from setup and launch through optimization and reporting. Depending on expertise and business needs, a specialist may focus primarily on Paid Social, primarily on Programmatic Display, or work across both disciplines. All specialists are expected to bring strong capabilities in campaign execution, audience activation, optimization, tracking, measurement, reporting, and performance analysis. The role is remote for employees located in the U.S. Employees hired in the Minneapolis or Washington, D.C. area must work in the office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy. The position’s annual salary range is $72,800–$130,000 based on full-time employment, with pay depending on factors including local labor markets, education, work experience, and certifications.

Requirements

At least 3 years of hands-on experience planning, executing, and optimizing digital paid media campaigns in a client, corporate marketing, agency, agency trading desk, ad technology, or similar environment.
At least 3 years of hands-on experience in Paid Social and/or Programmatic Display. Paid Social experience may include managing campaigns on Meta, TikTok, Snapchat, Reddit, YouTube, LinkedIn, or similar platforms; Programmatic Display experience may include managing display, video, CTV, and native campaigns through DSPs and/or directly with media partners.
Solid understanding of digital media strategy, tactics, audience activation, optimization, and measurement within the candidate’s area of specialization.
Solid understanding of brand and direct-response marketing strategies, tactics, measurement, and best practices, including differences in objectives, audiences, optimization approaches, and measurement.
Experience using first- and third-party data for audience targeting, campaign activation, and optimization.
Experience with applicable digital advertising and measurement technologies, including campaign tracking, pixels, events, conversion APIs, ad serving, audience/data platforms, and brand safety and verification technologies.
Solid understanding of campaign tracking, measurement, and analytics, including experience with Adobe Analytics or a similar analytics platform.
Ability to analyze campaign performance, develop actionable insights and optimization recommendations, and communicate results to stakeholders.
Solid analytical and problem-solving skills and excellent attention to detail.
Ability to manage multiple campaigns and priorities across stakeholder groups within tight timelines.
Advanced Excel and PowerPoint skills.

Nice To Haves

Experience supporting B2B and/or B2C digital marketing campaigns.
Experience in financial services, insurance, health care, technology, or another regulated industry.
Experience with relevant paid media, DSP, audience, measurement, verification, and data platforms such as StackAdapt, LiveRamp, DoubleVerify, FreshPaint, Invoca, Sprinklr, or similar technologies.
Experience with DOMO, Tableau, Looker Studio, or similar data visualization and reporting tools.
Experience working across multiple internal and external stakeholder groups to execute digital media campaigns.
Results-oriented mindset focused on achieving campaign goals and communicating performance and insights effectively.
Demonstrated ability to work effectively within tight timelines and respond quickly to changing campaign needs and performance.
Passion for digital marketing and keeping current with the evolving digital advertising ecosystem, including willingness to test new platforms, tools, technologies, and approaches.

Responsibilities

Partner with digital team members, managers, and internal stakeholders to develop B2B and B2C paid media strategies, including channel roles, audiences, testing, optimization, and measurement.
Manage assigned paid media campaigns from setup and launch through ongoing optimization and reporting across applicable paid social and/or programmatic display channels.
Manage daily campaign optimization, testing, budget pacing, tracking, and performance measurement, making in-platform adjustments to improve performance.
Ensure campaigns are properly structured, built, trafficked, launched, and tracked using applicable tracking and measurement technologies.
Contribute to creative development and approval, including ad specifications, creative implementation, trafficking, and testing.
Develop reporting, key insights, and optimization recommendations based on campaign performance and applicable full-funnel measurement.
Use first- and third-party audience and performance data to support campaign activation, targeting, measurement, and optimization.
Ensure campaigns adhere to brand standards, digital media best practices, and applicable measurement and quality standards.
Build effective relationships with marketing partners, peers, and other internal and external stakeholders to execute digital media campaigns.
Identify opportunities to test new ideas, platforms, tools, technologies, and approaches that improve campaign performance and operational efficiency.