Manager, Digital Media - Display & Paid Social - Optum - Remote

UnitedHealth Group•Minnetonka, MN

7h•$91,700 - $163,700•Remote

About The Position

At UnitedHealthcare, this role leads the planning, execution, optimization, measurement, and reporting of B2B and B2C digital paid media campaigns across paid social, programmatic display, video, CTV, native, and other applicable digital channels. It combines people leadership and strategic oversight with hands-on platform expertise, ensuring marketing objectives are translated into high-quality, technically sound campaign execution. The manager leads and develops paid media specialists, establishes operating standards and best practices, provides quality assurance and escalation support, and partners with marketing and cross-functional stakeholders on channel strategy, audiences, testing, optimization, and measurement. The role requires expert knowledge of Paid Social and Programmatic Display platforms, along with the ability to guide broader paid media work and support consistent execution, governance, and performance across the team. The role may be performed remotely from anywhere in the U.S. Employees hired in the Minneapolis or Washington, D.C. area must work in the office at least four days per week. Remote employees must follow UnitedHealth Group’s Telecommuter Policy.

Requirements

At least 5 years of hands-on experience planning, executing, optimizing, and measuring digital paid media campaigns in a corporate marketing, agency, agency trading desk, ad technology, or similar environment.
At least 2 years of experience leading, mentoring, coaching, or managing digital media professionals, including setting priorities, reviewing work, providing feedback, and developing team capabilities.
Experience with first- and third-party data and digital advertising and measurement technologies, including pixels, events, conversion APIs, ad serving, audience and data platforms, and brand safety and verification technologies.
Deep hands-on expertise in Paid Social and Programmatic Display, including troubleshooting complex campaign, optimization, trafficking, audience, and measurement issues across both disciplines.
Hands-on Paid Social experience with platforms such as Meta, TikTok, Snapchat, Reddit, YouTube, LinkedIn, or similar platforms.
Hands-on Programmatic Display experience with DSP-based and direct partner execution across display, video, CTV, and native formats.
Solid understanding of digital media strategy, channel planning, audience activation, campaign architecture, bidding and optimization, testing, measurement, and performance analysis.
Solid understanding of campaign tracking, measurement, and analytics, including experience with Adobe Analytics or similar platforms.
Ability to analyze performance, identify root causes, develop actionable recommendations, and clearly communicate complex platform and performance topics to practitioners and non-technical stakeholders.
Solid people leadership, analytical, problem-solving, organizational, and decision-making skills, with excellent attention to detail.
Ability to manage team capacity, multiple campaigns, competing priorities, and stakeholder expectations within tight timelines.
Advanced Excel and PowerPoint skills.

Nice To Haves

Experience managing or leading an in-house paid media or activation team.
Experience supporting B2B and B2C digital marketing campaigns, preferably in health care, financial services, insurance, technology, or another regulated industry.
Experience with paid media, DSP, audience, measurement, verification, and data platforms such as StackAdapt, LiveRamp, DoubleVerify, FreshPaint, Invoca, Sprinklr, or similar technologies.
Experience with data visualization and reporting tools such as DOMO, Tableau, Looker Studio, or similar platforms.
Experience developing paid media best practices, quality standards, training, or platform playbooks and driving adoption across teams.
Demonstrated ability to lead through changing priorities and platform developments, influence cross-functional stakeholders, and drive campaign and business outcomes.

Responsibilities

Lead, coach, and develop paid media specialists through day-to-day direction, prioritization, feedback, performance support, and capability development.
Own the quality and consistency of paid media execution across assigned B2B and B2C campaigns, establishing standards for setup, launch, optimization, budget pacing, tracking, measurement, reporting, and documentation.
Partner with digital strategists, marketing partners, and internal stakeholders to develop channel strategy, audience approaches, investment allocation, testing roadmaps, optimization strategies, and measurement plans.
Serve as the senior in-platform subject matter expert and escalation point for Paid Social and Programmatic Display, troubleshooting platform issues and guiding complex campaign decisions.
Provide technical oversight and quality assurance for campaign architecture, audience configurations, bidding and buying approaches, placements, trafficking, pixels, events, conversion APIs, ad serving, audience and data integrations, brand safety, verification, and measurement implementation.
Guide campaign optimization, testing, budget pacing, and performance management using campaign objectives and performance data.
Lead performance reporting, insights, and optimization recommendations, connecting platform results to full-funnel marketing and business objectives.
Oversee first- and third-party audience and performance data use for activation, targeting, suppression, measurement, and optimization.
Partner with creative and marketing teams on ad specifications, creative readiness, approvals, implementation, trafficking, testing, and platform-specific creative requirements.
Ensure campaigns and team practices meet brand standards, digital media best practices, measurement and quality standards, and relevant requirements in a regulated business environment.
Build relationships with marketing partners, analytics and technology teams, vendors, platform representatives, and other stakeholders; represent the paid media team in planning, performance, and issue-resolution discussions.
Identify recurring execution or platform issues and develop processes, documentation, training, and controls to improve efficiency, consistency, and campaign quality.
Evaluate platforms, tools, technologies, features, and approaches; lead structured testing and turn relevant platform, privacy, measurement, and industry developments into team guidance.