About The Position

The Digital Merchandising Operations Coordinator supports day-to-day product content and merchandising operations across the ecommerce ecosystem. This entry-level role researches, enters, maintains, and validates product information to help ensure products are accurately represented and ready for sale online. Responsibilities include researching missing or incomplete product information from approved internal and external sources, updating product attributes and content, and performing quality assurance. The coordinator reports to the Sr. Manager of Digital Merchandising and partners with Buying & Merchandising, SEO, Ecommerce, Marketing, and Creative teams to support product launches, content updates, and digital merchandising initiatives. The position supports product information research and data entry; product setup and launch readiness; maintenance of product listings, categories, collections, and merchandising content; site and product detail page quality assurance; and cross-functional workflow coordination. The role uses spreadsheets, CSV files, feeds, ecommerce platform tools, and AI-assisted tools to support product content creation and enrichment, while reviewing output for accuracy and brand consistency.

Requirements

  • Intermediate proficiency in Microsoft Excel or Google Sheets.
  • Strong internet and product research skills, with the ability to validate information across multiple sources.
  • Comfort working with high volumes of detailed product information and performing manual data entry.
  • Education: a bachelor's degree in Marketing, Business, Merchandising, Retail, Ecommerce, Information Systems, or a related field is preferred but not required.

Nice To Haves

  • Internship or prior experience in retail, ecommerce, digital merchandising, product content, data entry, or a related field.
  • Experience researching, entering, or maintaining detailed information in a database, content management system, or similar platform.
  • Experience with ecommerce platforms, Product Information Management (PIM) systems, or workflow management tools.
  • Familiarity with ecommerce platforms such as Salesforce Commerce Cloud, Shopify, Adobe Commerce, or similar.
  • Familiarity with Product Information Management (PIM) systems.
  • Comfort working with structured product data, spreadsheets, CSV files, and bulk uploads.
  • Familiarity with workflow management tools such as Jira, Asana, Monday.com, Airtable, or similar.
  • Basic understanding of SEO and on-site search principles.
  • Basic HTML/CSS knowledge.
  • Experience with AI-assisted content or productivity tools.
  • Experience with reporting dashboards such as Power BI, Tableau, or Looker Studio.

Responsibilities

  • Research product information using approved resources, including vendor materials, brand websites, product documentation, and internal systems.
  • Manually enter and update product names, descriptions, features, materials, colors, sizing, attributes, and other product details in ecommerce and product management systems.
  • Review incoming product information for completeness and identify missing, inconsistent, or inaccurate data requiring research or follow-up.
  • Maintain accurate product attributes and categorization to support filtering, navigation, on-site search, SEO, and product discoverability.
  • Perform routine product data maintenance and corrections as product information changes or additional information becomes available.
  • Execute bulk product updates using spreadsheets, CSV files, feeds, and ecommerce platform tools.
  • Use AI-assisted tools to support product content creation and enrichment, reviewing output for accuracy, consistency, and adherence to brand standards.
  • Support product setup and launch readiness, including SKU configuration and confirmation of pricing, imagery, descriptions, attributes, categorization, and promotional information.
  • Maintain and update product listings, categories, collections, and other merchandising content within the ecommerce platform.
  • Coordinate product content and merchandising requests to help ensure products are complete and available online according to established timelines.
  • Support updates to product attributes, categorization, on-site search, filtering, and navigation.
  • Perform detailed quality assurance of product information and product detail pages for accuracy and completeness.
  • Conduct routine site audits to identify missing product information, incorrect attributes, pricing discrepancies, missing imagery, broken links, categorization issues, and other customer-facing errors.
  • Research and correct product data discrepancies when possible and escalate issues requiring additional support.
  • Perform quality assurance before product launches, promotions, and seasonal updates.
  • Partner with Buying & Merchandising to obtain or clarify product information needed for online product setup.
  • Collaborate with SEO, Ecommerce, Marketing, and Creative teams on product content and digital merchandising initiatives.
  • Track assigned projects and product setup tasks using established workflow management systems.
  • Maintain process documentation and support ongoing improvements to digital merchandising workflows.
  • Communicate product information gaps, dependencies, and issues to appropriate team members to help maintain launch timelines.

Benefits

  • Day-one medical, dental, and vision coverage.
  • Day-one 401(k) eligibility with company match and rollover options for existing retirement accounts.
  • 40% employee discount across all Genesco-owned brands and retail concepts.
  • Paid time off.
  • Nine paid holidays plus one floating holiday.
  • Life and disability insurance.
  • Flexible spending and health savings account options.
  • Employee Assistance Program (EAP).
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