Digital Media Strategist

Adswerve, Inc

1d • $90,000 - $110,000 • Remote

About The Position

As a Digital Media Strategist, you will act as the strategic advisor for key clients. You will drive overall account strategy, media planning, and forecasting for omnichannel media teams. By bridging the gap between sales, technical services/analytics, and media execution, you will architect campaigns that accelerate growth, drive pipeline generation, and deliver measurable revenue impact.

Requirements

• 3+ years of digital marketing experience with a strong focus on multichannel and performance strategy
• Strategic fluency in major advertising platforms (CM360, Google Ads, Meta, LinkedIn, TikTok, leading DSPs) and planning tools (MRI Simmons, Nielsen Media Impact).
• Skilled in media forecasting, multi-touch attribution, MMM, and translating CRM data/sales metrics into actionable media insights.
• Experience developing personas, segmentation models, first-party data activation, and full-funnel journey mapping.
• A "communication guru" known for driving clarity and storytelling in complex environments, comfortable presenting to executive audiences.
• 4-year college degree

Responsibilities

• Partner with the Client Success Growth Leads to help serve as a strategic advisor to clients, presenting insights, performance narratives, and forward‑looking recommendations in Quarterly Business Reviews (QBRs).
• Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts.
• Translate complex performance data into narratives that executive audiences can understand and act upon.
• Lead day-to-day strategy for integrated media plans across Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn), and Programmatic (DV360, CM360, Amazon, TTD).
• Drive media forecasting, annual planning, and budget allocation with a focus on funnel-stage attribution, lead quality, and business outcomes.
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments.
• Partner with the Solutions and Sales Enablement teams to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes.
• Create executive-ready performance narratives that connect media inputs to consumer journey impact and present insights to CMOs, VPs of Marketing, and revenue leaders.
• Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey.
• Work with measurement and research teams to deliver industry insights and relevant performance-based updates.

Benefits

• Medical, dental and vision available for employees
• Paid time off including vacation, sick leave & company holidays
• Paid volunteer time
• Flexible working hours
• Summer Fridays
• “Work From Home Light” days between Christmas and New Year’s Day
• 401(k) Plan with 5% company match and no vesting period
• Employer Paid Parental Leave
• Health-care Spending Accounts
• Dependent-care Spending Accounts
• Employer Paid Basic Life Insurance
• Voluntary Life Insurance (Employee/Spouse/Child)
• Employer Paid Short & Long Term Disability
• Employee Assistance Program (EAP)
• Continuing Education Reimbursement
• Employee Referral Bonus Program
• Monthly Remote Work Stipend
• New Hire Office Equipment Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level