Digital Media Strategist

EAB•Philadelphia, PA

1d•Hybrid

About The Position

EAB is seeking a Digital Media Strategist to join the growing Strategic Partnerships team within Hybrid, our award-winning higher education marketing agency. As a Digital Media Strategist, you will support Senior Account Managers in the day-to-day planning, execution, and optimization of integrated digital marketing campaigns for a portfolio of strategic university partners. Working closely with cross-functional teams—including Paid Media, Creative, Research & Insights, and Production—you'll help ensure campaigns are delivered successfully while building trusted relationships with partners and developing the skills to become a strategic advisor. This role is ideal for a collaborative, consultative relationship builder who enjoys solving complex marketing challenges, translating campaign performance into meaningful insights, coordinating complex projects, and helping partners achieve their enrollment and marketing goals.

Requirements

Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
2–4+ years of experience in Account Management, Client Success, Project Management, or another client-facing role.
Experience working with digital marketing campaigns and interpreting campaign performance data.
Strong organization and project management skills with exceptional attention to detail.
Excellent written, verbal, and presentation communication skills.
Demonstrated ability to build lasting client relationships.
Solutions-oriented mindset with the ability to prioritize multiple projects in a fast-paced environment.
Willingness to travel to partner meetings as needed.

Nice To Haves

Experience working within a digital marketing or advertising agency.
Experience supporting higher education or other mission-driven organizations.
Familiarity with Google Ads, Meta, LinkedIn, display advertising, programmatic media, or similar digital marketing channels.
Experience using Google Analytics (GA4) or other analytics platforms.
Understanding creative development and integrated marketing campaign execution.
Experience presenting campaign results and recommendations to external stakeholders.

Responsibilities

Support Senior Account Managers in managing the day-to-day relationships for a portfolio of strategic higher education partners, ensuring a high level of service and partner satisfaction.
Support partners throughout the full campaign lifecycle, from discovery and planning through campaign launches, optimization, reporting, and renewal discussions.
Coordinate the internal project management of integrated marketing campaigns by managing campaign assets, timelines, launch schedules, deliverables, and cross-functional workflows to ensure successful execution.
Collaborate closely with Paid Media, Creative, Research & Insights, and Production teams to ensure campaigns are delivered on time, within budget, and aligned with partner goals.
Develop campaign insights, performance summaries, and strategic recommendations to support partner meetings, business reviews, and ongoing optimization efforts.
Translate campaign data into meaningful insights and benchmarking that demonstrate performance, identify opportunities, and support reporting to partners.
Monitor campaign progress, proactively identify risks or roadblocks, and coordinate solutions to keep projects on track.
Identify opportunities to strengthen existing partner relationships through additional services, products, or strategic initiatives.
Support business development efforts by contributing to proposals, presentations, and onboarding activities for new partners.
Stay informed on higher education marketing trends, digital advertising best practices, and emerging technologies to better support partners.

Benefits

Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities