Associate Digital Strategist, Digital

M Booth•New York, NY

1d•$56,000 - $70,000•Hybrid

About The Position

This is the role for someone who’s extremely online in the best way. You’ve got a feel for what’s trending on TikTok or Instagram before it’s in a deck, you understand the nuance of brand tone in the comments section, and you know how to respect the “silence brand” boundary. As an Associate Digital Strategist, you’ll be at the center of the conversation: monitoring social media, commenting, and surfacing insights that shape how our clients connect with their online communities. You’ll collaborate with designers, strategists, and client leads to bring bold social ideas to life, and learn what it takes to build brands in the fast-moving world of digital culture.

Requirements

2–4 years of experience managing social media communities on behalf of brands (internships count!)
A strong grasp of social platforms – especially TikTok – and the recipe for what makes branded content resonate
Solid writing and communication skills; you can channel a brand voice while still sounding human
A proactive, detail-oriented mindset and a genuine interest in culture, social trends, and internet behavior
A team-first attitude and excitement to learn from others

Nice To Haves

Experience in tech brands is a plus, but curiosity is essential
Experience in Monday.com is a plus
Knowledge of AI tools (especially Gemini) is a plus in assisting with the content creation process

Responsibilities

Own daily community management on TikTok—identifying opportunities to comment on others’ posts and responding to comments on our own
Monitor brand and industry conversations manually and using tools like Brandwatch and Talkwalker
Quickly draft and post comments aligned with established brand guidelines
Spot and flag potential issues early, and respond per our established protocols
Attend live events or in-office event management rooms to support real-time coverage and engagement
Maintain trackers to log community engagements, responses, and opportunities surfaced
Drive small-scale projects independently, for example, partnering with external orgs or collaborators to get content live
Work closely with a team that includes a Project Manager and Account Manager to keep things moving smoothly - experience in Monday.com is a plus
Coordinate real-time content moments quickly and creatively
Anticipate needs and bring ideas that achieve client objectives
Join client meetings to listen in on any social listening / community management / social publishing needs or shifts, as well as sharing social insights and trends in real time
Review meeting agendas and recaps that keep everyone aligned
Provide thoughtful perspectives and platform-informed recommendations live and via email
Proactively respond to our client emails for the workstreams you manage
Collaborate with clients and partners on content that authentically features the brand
Publish content, maintain content calendars, and keep cross-functional teams up to date
Comfortable with reporting and publishing tools (we use Sprinklr) to execute content calendars
Track performance and share learnings to inform future work
Help translate social trends, tone shifts, and memes into actionable content ideas for weekly trendspotting recommendations
Develop clever posts when speed or real-time relevance matters
Work with the design team to bring posts to life