Digital Media Manager/Responsable des médias numériques - Toronto

PGBPGNGLOBAL•Toronto, ON

49d•$90,000 - $97,640

About The Position

This role will be responsible for the day-to-day preparation, execution and monitoring of digital media campaigns. The individual will set the direction for their respective brand’s media strategies and plans, focusing on key business objectives and strategies to drive the same. This role will include managing numerous campaigns and working with the media planning, creative, brand and analytics teams to execute project timelines. Facilitate the gathering of assets, trafficking, creating ad serving tags, develop and distribute reports. This role requires a deep understanding of the digital media landscape, strong analytical capabilities, and the ability to drive brand growth and consumer engagement through innovative and effective digital strategies across diverse brand needs. Ce poste implique la responsabilité de la préparation, de l'exécution et du suivi quotidiens des campagnes de médias numériques. Le titulaire du poste définira l'orientation des stratégies et des plans médias de la marque dont il a la charge, en se concentrant sur les objectifs commerciaux clés et les stratégies visant à les atteindre. Ce rôle comprendra la gestion de nombreuses campagnes ainsi que la collaboration avec les équipes de planification médias, de création, de marque et d'analyse de données afin de respecter les calendriers de projet. Il s'agira également de faciliter la collecte des éléments créatifs, d'assurer le trafficking (gestion des flux publicitaires), de créer les tags de diffusion publicitaire, ainsi que d'élaborer et de diffuser les rapports. Ce poste exige une compréhension approfondie du paysage des médias numériques, de solides capacités d'analyse et la capacité de stimuler la croissance de la marque et l'engagement des consommateurs grâce à des stratégies numériques innovantes et efficaces, adaptées aux besoins variés de la marque.

Requirements

Bachelor’s degree
3+ years strategic media experience preferably with multichannel national advertising client
3+ years of media execution experience - advanced understanding of programmatic and social channels with in-depth understanding of digital media. Recognized as a technical expert within this functional area.
Must understand digital media planning and buying process, ad serving capabilities, tasks involved in campaign implementation and execution
Experience with Third Party Ad Servers and technology solutions - Google Campaign Manager (DoubleClick DCM), Innovid, DoubleVerify, Nielsen, ComScore, etc.
Comfortable with technology stack, including tag creation and QA.
Working understanding of the typical processes and tools utilized for buying/investment for OLV, DOOH and Search
Strong analytics background: Able to triangulate between data, brand goals and opportunities
Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
Ability to empower multifunctional team members through coaching.

Responsibilities

Contribute and lead short to mid-term media planning
Oversee the end-to-end execution of digital campaigns, ensuring all campaigns are delivered on time, within budget, and to the highest quality standards.
Manage campaign setup, trafficking, tracking, and tagging across multiple platforms and technologies (e.g., ad servers, DMPs, DSPs, social platforms)
Work with media planners, and brand teams at the onset of a campaign to identify and implement all creative and technical requirements, stay informed of campaign KPIs, measurement necessities, serving requirements and flighting details.
Collaborate with internal and external teams to define campaign KPIs, strategies, and audience targeting across numerous initiatives.
Provide consultative support from a technical & operational perspective to the brand & media teams and act as a resource and trainer of this expertise.
QA, troubleshoot and resolve technical issues on ad campaigns (including trafficking of Display, Video, CTV, OTT, Social and retail search)
Work closely with media vendors and internal teams to resolve reporting and/or billing discrepancies
Monitor, analyze, and optimize campaign performance, leveraging data to identify trends, opportunities, and areas for improvement
Create, format, QA and distribute reporting from various platforms to key stakeholders
Provide recommendations on technical and/or complex media challenges that have both short-term and long-term effects on the business.
Contribute to transformative media improvements by actively evaluating and proposing innovative solutions.