Digital Media Assistant - Part-Time

Burke & Herbert Bank & Trust•Moorefield, WV
•Onsite

About The Position

The Digital Media Assistant supports the Bank’s marketing and communications efforts by coordinating digital content, scheduling social media activities, managing digital merchandising on branch signage, and assisting with marketing materials. The role helps maintain a consistent brand presence across digital channels while supporting content creation, campaign execution, and community engagement initiatives. This position is part-time, non-exempt, and reports to the Digital Marketing Specialist. It operates in an office setting; telework is not available. Limited local travel may be required for events or branch-related projects. The job description notes that duties and responsibilities may change and is not an exhaustive listing.

Requirements

  • Strong written and verbal communication skills.
  • Familiarity with social media platforms and social media best practices.
  • Understanding of basic social media, website, and digital marketing metrics.
  • Strong organizational skills and ability to manage multiple projects and deadlines.
  • Strong attention to detail, proofreading skills, and commitment to brand and content accuracy.
  • Ability to collaborate effectively with colleagues across multiple departments.
  • Eagerness to learn new technologies, marketing tools, and industry trends.
  • Associate’s degree in marketing, communications, digital media, public relations, business, or a related field, or equivalent additional related experience; the degree is preferred.
  • At least 2 years of relevant experience in marketing, communications, social media, content creation, digital media, or a related field is preferred. Internships, academic projects, or comparable experience may be considered.

Nice To Haves

  • Familiarity with social media management and scheduling platforms.
  • Understanding of content development, storytelling, and audience engagement for digital platforms.
  • Working knowledge of Canva, Adobe Creative Cloud, or similar content creation tools.
  • Basic photography, image editing, and social media content creation skills.
  • Experience capturing or editing short-form social media video content.
  • Experience in financial services or a regulated industry.

Responsibilities

  • Assist with planning, scheduling, and publishing content across the Bank’s social media and digital channels, including interior and exterior digital signage.
  • Help create and update digital marketing materials using established brand templates and guidelines.
  • Assist with monitoring social media channels and identifying engagement opportunities.
  • Support digital marketing initiatives by coordinating content requests and assisting with campaign execution across marketing, communications, retail, business lines, and product teams.
  • Maintain the Bank’s digital asset library so content is organized and accessible.
  • Help track and compile basic social media and digital marketing performance metrics.
  • Support community engagement and event promotion through digital and social media channels.
  • Help coordinate print marketing materials, signage, and promotional items.
  • Assist with basic video capture and editing for social media and internal communications as needed.
  • Participate in content planning sessions and marketing team meetings.
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