Digital Media Assistant - Part-Time

Burke & Herbert Bank•Moorefield, WV
•Onsite

About The Position

The Digital Media Assistant supports the Bank’s marketing and communications efforts by coordinating digital content, scheduling social media activities, managing digital merchandising for interior and exterior signage, and assisting with marketing-material development. The role helps maintain a consistent brand presence across digital channels and supports content creation, campaign execution, and community engagement initiatives. The position works in an office setting, with no opportunity to telework. Limited local travel may be required for events or branch-related projects. It has no supervisory responsibilities. Duties may change at any time and may include activities beyond those listed in the job description.

Requirements

  • Strong written and verbal communication skills.
  • Familiarity with social media platforms and social media best practices.
  • Understanding of basic social media, website, and digital marketing metrics.
  • Strong organizational skills and ability to manage multiple projects and deadlines.
  • Strong attention to detail, proofreading skills, and commitment to maintaining brand and content accuracy.
  • Ability to collaborate effectively with colleagues across multiple departments.
  • Eagerness to learn new technologies, marketing tools, and industry trends.
  • Associate’s degree in marketing, communications, digital media, public relations, business, or a related field preferred, or equivalent additional related experience.
  • At least 2 years of relevant experience in marketing, communications, social media, content creation, digital media, or a related field preferred; internships, academic projects, or comparable experience may be considered.

Nice To Haves

  • Familiarity with social media management and scheduling platforms.
  • Understanding of content development, storytelling, and audience engagement for digital platforms.
  • Working knowledge of Canva, Adobe Creative Cloud, or similar content creation tools.
  • Basic photography, image-editing, and social media content-creation skills.
  • Experience capturing or editing short-form social media video content; preferred but not required.
  • Experience in financial services or a regulated industry.

Responsibilities

  • Assist with planning, scheduling, and publishing content across the Bank’s social media and digital channels, including interior and exterior digital signage.
  • Help create and update digital marketing materials using established brand templates and guidelines.
  • Monitor social media channels and identify engagement opportunities.
  • Coordinate content requests and assist with campaign execution across marketing, communications, retail, business lines, and product teams.
  • Maintain the Bank’s digital asset library and keep content organized and accessible.
  • Track and compile basic social media and digital marketing performance metrics.
  • Support community engagement and event promotion through digital and social media channels.
  • Help coordinate print marketing materials, signage, and promotional items.
  • Assist with basic video capture and editing for social media and internal communications as needed.
  • Participate in content-planning sessions and marketing team meetings.
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