Digital Marketing Technologist

Sellmark Corporation • Mansfield, TX

26d • Onsite

About The Position

The Digital Marketing Technologist is responsible for the performance, development, and continuous improvement of Sellmark's digital properties across multiple brands. This position combines search engine optimization, website development and maintenance, web analytics, digital advertising, and AI-enabled technology to improve digital performance and increase the Marketing team's ability to execute. The position works across Shopify, WordPress, and other web platforms and is expected to manage multiple projects simultaneously while taking ownership of projects from identification through completion.

Requirements

• 3+ years of experience in SEO, web development, digital marketing technology, or a related field with demonstrated ownership of live commercial websites.
• Hands-on experience building and maintaining websites using Shopify and WordPress, with the ability to quickly learn additional platforms.
• Working knowledge of HTML and CSS with familiarity in JavaScript, Liquid, PHP, Git, and command-line tools sufficient to understand, modify, and troubleshoot web solutions.
• Demonstrated ability to use AI development tools to build, automate, troubleshoot, and accelerate technical work.
• Strong understanding of SEO fundamentals, technical SEO, website performance, and organic search strategy.
• Experience with GA4, Google Tag Manager, Google Search Console, conversion tracking, Google Ads, Google Merchant Center, Meta advertising platforms, or similar digital advertising systems.
• Strong analytical and problem-solving skills with the ability to translate data into recommendations and measurable improvements.
• Self-directed and organized, with the ability to independently manage multiple priorities and drive projects through completion.
• Strong written and verbal communication skills with the ability to clearly communicate technical information, project status, and recommendations.

Nice To Haves

• Experience with multi-brand or multi-site environments, internal tools and automation, and the outdoor, optics, hunting, or shooting sports industries is helpful but not required.

Responsibilities

• Own organic search performance, including keyword strategy, technical SEO, on-page optimization, internal linking, structured data, and technical audits.
• Build, maintain, and improve websites across Shopify, WordPress, and other platforms used throughout Sellmark's brand portfolio.
• Execute website builds, redesigns, migrations, landing pages, redirects, and other web-development projects.
• Monitor and improve website speed, Core Web Vitals, accessibility, uptime, security, and overall site health.
• Manage web analytics, including GA4, Google Tag Manager, event and conversion tracking, pixels, UTMs, and data integrity.
• Develop reporting that connects website traffic, conversions, channel performance, and revenue to actionable business recommendations.
• Manage and optimize digital advertising and related platforms, including Google Ads, Google Merchant Center, Google Business Profile, Meta Business Manager, and retargeting partners.
• Maintain product feeds, advertising account health, policy compliance, and resolution of platform suspensions or account issues.
• Use AI development and agent tools to build websites, scripts, automations, data processes, reporting solutions, and other digital tools.
• Identify and implement automation opportunities that eliminate repetitive work and improve Marketing efficiency.
• Evaluate emerging AI and digital technologies and implement tools that provide measurable value to the department.
• Manage multiple concurrent projects with clear priorities, documentation, communication, and follow-through.
• Work effectively with internal stakeholders, agencies, contractors, and vendors while maintaining ownership of results.

Benefits

• Competitive salary based on experience.
• 401k match
• Excellent Medical, Dental, and Vision Insurance effective first of the month following 30 days.
• Generous paid time off.
• Company expansion which includes a gym, sauna, wellness center, chiropractor, cafeteria, and event space.
• Initial intensive training program, continual professional training and career enhancement opportunities available.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed