Digital Marketing Intern

Royal Credit Union•Eau Claire, WI

1d•$18 - $20•Hybrid

About The Position

Royal Credit Union is seeking a Digital Marketing Intern to support digital advertising and email initiatives, update and optimize website content, and analyze campaign and web performance. This role is ideal for students excited by digital campaigns, website content, and data analysis. The intern will play an active role in supporting the marketing team with the planning, execution, and evaluation of marketing projects and campaign initiatives. This position will assist with a wide range of activities, including digital campaign coordination, performance reporting, website content management system (CMS) updates, search and answer engine optimization (SEO/AEO), and various other digital marketing needs. The intern will also be responsible for monitoring and analyzing campaign data, providing timely and actionable insights to optimize advertising efforts, improve Member engagement, and provide recommendations on improving marketing's ROI.

Requirements

Must be located in the Chippewa Valley Area.
Must include a resume, cover letter, transcript, and anticipated graduation date when applying.
Must be able to commit to the full 12 months of the internship.
Must be enrolled at a university or technical college throughout the length of the internship.
Must be able to work onsite at the Royal Credit Union Corporate Center in Eau Claire, WI.
Must be bondable.
Ability to manage multiple deadlines and shifting priorities with minimal supervision.
Strong written and verbal communication skills with excellent time management.

Nice To Haves

Experience working, volunteering, or participating on a team or club in a similar field.
Experience and/or knowledge of analytics and reporting software, including Google Analytics, Google Looker Studio, Google Tag Manager, and Power BI.
Experience and/or knowledge of SEO principles.
Work efficiently in a high volume environment with multiple deadlines and changing priorities.
Excellent organizational, interpersonal and written communication skills.
Ability to work independently.

Responsibilities

Support digital marketing campaigns by coordinating and reporting on initiatives across Google Advertising, social media, and online and mobile banking promotions.
Maintain Royal Credit Union’s website by updating content in Kentico, uploading images and videos, checking accuracy and brand alignment, and helping optimize website performance with Google Analytics and Google Tag Manager.
Assist with search and answer engine optimization by using tools such as Google Search Console, Moz, Squiz, Siteimprove, SEMRush, and Screaming Frog to support link-building and content optimization projects.
Prepare reports and actionable insights on campaign, SEO, web traffic, and performance data; support dashboards and data reporting; and help identify creative solutions for evolving data needs and omni-channel campaign efforts.
Collaborate with the Marketing team to develop creative ideas for content, campaigns, and advertising, while providing organized administrative and project support and completing other assigned responsibilities in alignment with Royal’s culture and compliance expectations.