Digital Marketing Specialist
ALOHA PACIFIC FEDERAL CREDIT UNION•Honolulu, HI
About The Position
The Digital Marketing Specialist supports Aloha Pacific FCU’s digital growth by executing marketing campaigns that strengthen brand awareness, increase member engagement, and drive business results. This role manages digital advertising, website optimization, email marketing, and CRM-driven campaigns while leveraging analytics to deliver data-backed insights. The ideal candidate is creative, analytical, detail oriented, and passionate about improving the member experience across digital channels.
Requirements
- Bachelor’s in Marketing, Communications, Journalism, or related field
- Two (2) years of digital marketing or advertising experience
- Experience with AdTech platforms like Google Ads and Meta Ads Manager
- Working knowledge of website CMS systems
- Strong writing, communication, and analytical skills
- Basic design skills (Adobe Creative Cloud, Canva, or Figma)
- Proficiency in Microsoft Office
Nice To Haves
- Experience with SEO and AI‑driven SEO tools
- Experience with MarTech and CRM platforms like Salesforce, Hubspot, etc
- Experience in financial services or other regulated industries
- Experience with advanced CRM segmentation or automated journeys
- Familiarity with analytics tools (GA4, Tag Manager, Looker/Data Studio)
