Digital Marketing Specialist

Alpine Intel•Charlotte, NC

2d•Hybrid

About The Position

Are you looking for a company who believes in world class employee culture and focuses on growing YOU professionally? Alpine Intel is dedicated to innovation across the property, auto, liability, and workers comp insurance fields – helping our customers reach peak performance throughout the policy life cycle. Through our operating brands, HVACi, StrikeCheck, National Fire Experts, Donan Engineering, BSC Forensics, Component Testing Laboratories, The Robison Group, VRC Investigations, TechLoss, Mecanica Scientific Services, and HMI we are respected as the industry leader for our scale and our track record of conducting expert, specialized, and accurate investigations. Headquartered in Charlotte, North Carolina, our team of experienced professionals provides high-quality solutions nationwide. Alpine Intel is looking for bright candidates with a passion for problem solving to join our growing team. Alpine Intel. Decide Right. We are currently seeking a Digital Marketing Specialist to join our growing team. The Digital Marketing Specialist supports the marketing team and the company's digital marketing strategy and initiatives. The Digital Marketing Specialist will report directly to the Digital Marketing Manager.

Requirements

Bachelor’s degree in marketing or communications from a four-year college or university, required.
2+ years’ experience in digital marketing position, required.
Proven track record in achieving digital marketing goals.
Excellent written and verbal communication skills.
Ability to take direction and guidance.
Willingness to learn and work collaboratively.
Ability to effectively work autonomously during times of limited supervision.
Ability to use discretion when dealing with confidential matters.
Solid problem-solving skills and decision-making abilities.

Nice To Haves

Preferred experience with:
LinkedIn company pages and organic social posts.
Running multiple pages at the same time.
LinkedIn, Facebook, and Google Ads.
WordPress
Google Analytics and Tag Manager
Adobe Acrobat and Premiere

Responsibilities

Lead the LinkedIn strategy for our company pages and create posts for all brands.
Make and monitor ads for Facebook, LinkedIn, and Google.
Collaborate with marketing team members and other departments to complete deliverables and support the team's campaigns and initiatives.
Measure and report on the success of social media posts and ads, using data and analytics to inform decision-making.
Stay up-to-date with the latest social media, advertising, and digital marketing trends and platform changes.
Monitor social channels for comments, messages, and mentions.
Publish new content and make edits to WordPress websites.
Run our YouTube channel, which includes publishing all videos.
Pull digital metrics monthly.
Assign tasks to the digital team's contractor and ensure tasks are correctly completed in a timely manner.
All other duties as assigned