Digital Marketing Specialist (Venues)

CRVA•Charlotte, NC

4d•Hybrid

About The Position

The Digital Marketing Specialist, Venues supports the success of the CRVA’s digital properties and marketing strategy. The role builds and maintains content for CRVA-managed websites, leads email and SMS marketing and communication efforts, and uses performance data to identify actionable improvements. The specialist supports all CRVA brands, with an emphasis on the Bojangles Entertainment Complex and NASCAR Hall of Fame, and works with internal teams and the CRVA’s digital agency on website development and digital marketing campaigns. The position requires a detail-oriented multitasker who can connect digital experience with business priorities and readily adopt new technology, including AI-assisted workflows. It may involve periodic access to confidential data. The role offers a hybrid in-office and work-from-home schedule, minimal travel, and may require flexible hours, including evenings, weekends, and holidays as needed.

Requirements

Proficiency with Microsoft 365, including Outlook, Teams, SharePoint, and Excel.
Experience maintaining and improving website content through a content management system.
Ability to resize, crop, and optimize images for digital applications and web performance.
General copywriting and editing ability for web and email content.
Experience with Google Analytics (GA4) and/or other reporting and analytics applications.
Self-motivated team player with a positive outlook.
Ability to manage multiple projects simultaneously and work within a team and across departments.
Time-management skills, including the ability to prioritize and meet deadlines.
Demonstrated track record of detail-oriented execution of digital and/or marketing initiatives.
Understanding of best practices and ability to quickly understand and evaluate emerging technology, including generative AI tools.
Bachelor’s degree from a four-year college or university and/or three to five years of related experience and/or training, or an equivalent combination of education and experience.
Ability to regularly lift and/or move up to 10 pounds.
Close vision; regular sitting, handling or feeling objects with the hands, and talking or hearing; and frequent standing and walking.

Nice To Haves

Experience with email and SMS marketing software such as Hive or Prospect2, or similar platforms.
WordPress experience.
AP style copywriting and editing experience.
Working knowledge of HTML and CSS.
Experience with WordPress page builders such as Bricks Builder or similar, and Advanced Custom Fields.
Familiarity with WCAG 2.1 AA web accessibility standards.
Experience with SEO software.
Knowledge of ticketing platforms such as Ticketmaster or Tessitura/TNEW.
NASCAR industry knowledge or experience.
Live-event and/or venue marketing experience.
Adobe Creative Cloud experience.

Responsibilities

Build, update, and publish content for CRVA-managed websites and digital platforms, including pages in WordPress using Bricks Builder and Advanced Custom Fields, and in Craft CMS.
Support migration of CRVA venue websites from Craft CMS to an in-house WordPress environment, including content migration, URL redirect mapping, pre-launch quality assurance, and post-launch cleanup.
Support improvements to user experience, website performance, and accessibility standards, including WCAG 2.1 AA.
Collaborate with teammates to audit website content and create new content.
Maintain venue website event listings, ticketing links, and on-sale information, and monitor event data feeds such as Ticketmaster for accuracy.
Create email and SMS campaigns using marketing platforms such as Hive and Prospect2 to raise awareness of digital content, drive online ticket revenue, and deliver pre-event “Know Before You Go” communications.
Coordinate campaign timing and approvals with internal teams and maintain quality control over email and SMS content, design, and layout.
Build and execute email and SMS automation tactics to support communication and behavioral marketing strategies.
Manage email and SMS audience segmentation, including tags, lists, and segments.
Monitor and analyze digital platform and marketing performance using Google Analytics (GA4) and related tools.
Generate reports, assess the effectiveness of digital marketing tactics, and identify opportunities for improvement.
Fulfill campaign and website reporting needs at the direction of the Digital Experience Manager.
Use SEO software and insights to optimize website content and metadata, improve organic search value, capture relevant organic traffic, and increase visibility in AI-powered search experiences.
Collaborate across CRVA departments to help business units use digital channels to achieve their goals.
Work with teammates and the CRVA’s digital agency on website development and paid digital media, including paid search, paid social, and programmatic campaigns.
Collaborate with teammates on photography, graphic design, and video-editing needs for digital content.
Use generative AI tools responsibly and in accordance with CRVA policies to accelerate content production, quality assurance, and analysis, and identify new applications.
Perform other duties as required.
Consistently deliver excellent customer service and model the CRVA Service Philosophy by putting customers first.
Champion the CRVA’s mission, vision, and core values and comply with organizational policies and procedures.