Digital Marketing Specialist (Venues)

CRVA•Charlotte, NC

3d•Hybrid

About The Position

The Digital Marketing Specialist, Venues supports the CRVA’s digital properties and marketing strategy across its brands, with an emphasis on the Bojangles Entertainment Complex and NASCAR Hall of Fame. The role builds and maintains content for CRVA-managed websites, leads email and SMS marketing and communications, and uses performance data to identify actionable improvements. It calls for a detail-oriented multitasker who can connect digital experience with business priorities and adopt new technology, including AI-assisted workflows. The position supports website content and platform maintenance, migration of venue websites to an in-house WordPress environment, user experience and accessibility improvements, event and ticketing information, email/SMS campaigns and automations, audience segmentation, reporting and analytics, SEO, and collaboration with CRVA departments and its digital agency. The role also supports digital content production and responsible use of generative AI. It may involve periodic access to confidential information. This position offers a hybrid in-office and work-from-home schedule, has minimal travel requirements, and may require flexible hours including evenings, weekends, and holidays as needed.

Requirements

Proficiency with Microsoft 365, including Outlook, Teams, SharePoint, and Excel.
Experience maintaining and improving website content through a CMS; WordPress experience is strongly preferred.
Ability to resize, crop, and optimize images for digital applications and web performance.
General copywriting and editing skills for web and email.
Experience with Google Analytics (GA4) and/or other reporting and analytics applications.
Ability to work independently and as a team player with a positive outlook.
Ability to manage multiple projects simultaneously and work within a team and across departments.
Time management skills and ability to prioritize work and meet deadlines.
Demonstrated track record of detail-oriented execution of digital and/or marketing initiatives.
Understanding of best practices and ability to quickly understand and evaluate emerging technology, including generative AI tools.
Bachelor’s degree from a four-year college or university and/or three to five years of related experience and/or training, or an equivalent combination of education and experience.
Ability to regularly lift and/or move up to 10 pounds.
Close vision; regular sitting, hand use, and talking or hearing; and frequent standing and walking.
Ability to work flexible hours, including evenings, weekends, and holidays as needed.

Nice To Haves

Experience with email and SMS marketing software such as Hive or Prospect2.
AP style knowledge.
Working knowledge of HTML and CSS.
Experience with WordPress page builders such as Bricks Builder and Advanced Custom Fields.
Familiarity with web accessibility standards, including WCAG 2.1 AA.
Experience with SEO software.
Knowledge of ticketing platforms such as Ticketmaster or Tessitura/TNEW.
NASCAR industry knowledge or experience.
Live event and/or venue marketing experience.
Adobe Creative Cloud experience.

Responsibilities

Build, update, and publish content for CRVA-managed websites and digital platforms, including page builds using WordPress, Bricks Builder, Advanced Custom Fields, and Craft CMS.
Support migration of CRVA venue websites from Craft CMS to an in-house WordPress environment, including content migration, URL redirect mapping, pre-launch quality assurance, and post-launch cleanup.
Support improvements to user experience, website performance, and accessibility standards, including WCAG 2.1 AA.
Collaborate with teammates to audit website content and create new content.
Maintain event listings, ticketing links, and on-sale information across venue websites, and monitor event data feeds such as Ticketmaster for accuracy.
Use email and SMS marketing platforms to create campaigns that promote digital content, drive online ticket revenue, and deliver pre-event “Know Before You Go” communications to ticket buyers.
Coordinate campaign timing and approvals with internal teams and maintain quality control over email and SMS content, design, and layout.
Build and execute email and SMS automation tactics to support communication and behavioral marketing strategies.
Manage email and SMS audience segmentation, including tags, lists, and segments, to deliver targeted communications.
Monitor and analyze digital platforms and marketing performance using Google Analytics (GA4) and related tools.
Generate reports, assess the effectiveness of digital marketing tactics, and identify opportunities to improve them.
Fulfill campaign and website reporting needs at the direction of the Digital Experience Manager.
Use SEO software and insights to optimize website content and metadata, improve organic search value, capture relevant organic traffic, and increase visibility in AI-powered search experiences.
Collaborate across CRVA departments to help business units use digital channels to achieve their goals.
Collaborate with teammates and the CRVA’s digital agency on website development and paid digital media, including paid search, paid social, and programmatic campaigns.
Collaborate with teammates on photography, graphic design, and video editing needs that support digital content creation.
Use generative AI tools responsibly and in accordance with CRVA policies to accelerate content production, quality assurance, and analysis, and identify new applications for these tools.
Perform other duties as required.
Consistently deliver excellent customer service, put customers first in accordance with the CRVA Service Philosophy, champion the CRVA’s mission, vision, and core values, and comply with organizational policies and procedures.