Digital Marketing Specialist

Absolute Software

About The Position

Absolute, the leader in cyber resilience, is seeking a Digital Marketing Specialist to assist the marketing department with various programs and initiatives. Top candidates will possess excellent communication and time management skills and meticulous attention to detail.

Requirements

  • 2-5 years of experience in marketing with demonstrated experience in performance marketing and paid advertising
  • Proven track record of managing and optimizing paid campaigns with measurable results
  • Strong analytical skills with experience using analytics platforms (Google Analytics, platform-specific reporting tools, etc.)
  • Proficiency in creating reports and dashboards that clearly communicate performance metrics and ROI to various stakeholders
  • Highly adaptable to changing priorities
  • Comfortable presenting campaign performance data and insights to cross-functional teams and senior leadership
  • Possess strong skills in digital marketing strategies as well as the ability to analyze data and make recommendations to improve campaign performance
  • Strong organizational and project management skills as well as the ability to prioritize tasks effectively in a deadline-driven environment
  • Excellent interpersonal skills and the ability to collaborate with cross-functional teams

Nice To Haves

  • Technology industry experience, with preference given to security industry knowledge
  • Familiarity with B2B sales funnels and the ability to map content to the partner journey
  • Familiar with digital marketing tools such as Marketo, Salesforce, Drift, LinkedIn, Google Ads, Demandbase
  • Experience with business intelligence tools (Tableau, Power BI, Looker) for advanced reporting
  • Google Ads and/or Facebook Blueprint certifications
  • Experience with marketing attribution modeling and multi-touch attribution analysis

Responsibilities

  • Develop and execute digital marketing campaign strategies across multiple channels inclusive of email, ads, and our website chat bot
  • Assist in optimizing these channels to improve campaign outcomes
  • Plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn, and other digital platforms to drive qualified leads and maximize ROI
  • Monitor and analyze landing page performance, A/B test creative assets, ad copy, and campaign targeting to improve conversion rates
  • Track and manage performance marketing budgets, ensuring efficient allocation across channels and campaigns
  • Create regular reporting showcasing campaign performance, insights and recommendations, including detailed performance marketing metrics such as CPL, CPA, ROAS, and attribution analysis
  • Build comprehensive dashboards and reports that track the full customer journey from initial touchpoint through conversion, providing actionable insights to stakeholders
  • Conduct deep-dive analysis on campaign performance data to identify trends, opportunities, and areas for improvement across all marketing channels
  • Set-up and produce webinars as well as ensuring reporting data is properly imported into our systems for follow-up/lead nurturing
  • Stay updated on digital marketing trends, tools and best practices
  • Collaborate with the marketing team to align digital campaigns with our brand and business goals
  • Contribute to a positive and collaborative environment that encourages information sharing, team-based success, and a strong focus on results
  • Protect the security and privacy of Absolute and its customers
  • Other duties as assigned by management

Benefits

  • You’re resilient and passionate about securing the Work from Anywhere era. So are we.
  • We’re in search of the best and the brightest – everyone from innovators, sellers and marketers to financers, operators and especially customer relationship managers – we’re looking for top tier talent to help us shape the next decade of security, drive innovation that enables customers with truly disruptive solutions and are dedicated to making a meaningful difference.
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