Digital Marketing Specialist

Corning•City of Corning, NY

3d•$68,142 - $93,696

About The Position

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and is responsible for managing the website and email marketing programs, along with the analytics / reporting needs associated with those programs. The Digital Marketing Specialist works closely with the Leader, Digital Content Strategy and other marketing subject-matter experts to ideate, develop, design, and execute website content and email marketing materials. Success will be measured by: Website: lead generation and engagement metrics Email marketing: lead nurture, MQL generation, and engagement metrics

Requirements

Bachelor's degree in marketing, communications, digital marketing, or related field
2+ years’ experience in digital marketing (corporate experience preferred)
High proficiency with creating web content and experience with web content management systems (experience with Adobe Experience Manager a plus)
Experience with analytics dashboards (Google Analytics) and data analysis preferred
Strong skills with Email Marketing Platforms (experience with Adobe Marketo Engage a plus). Knowledgeable on email sending and testing best practices.
Experience with, and knowledge of, HTML and CSS (Responsive email coding) preferred

Responsibilities

Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites
Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process
Responsible for identifying web optimization opportunities and partnering with IT and vendor partners on the development, testing, and deployment of those enhancements
Subject-matter expert for AEM for Corning Life Sciences & serve as the primary trainer for all new AEM users including support in other regions of the world
Works closely with Leader, Digital Marketing Operations to develop and execute email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns
Optimize email campaigns for deliverability, open rates, and click-through rates using A/B testing and data-driven insights
Troubleshoot and optimize processes within Marketing Automation platforms
Manage email lists and segment audiences to personalize content for engagement
Reports out on campaign performance on a weekly, monthly and quarterly basis with actionable insights for cross-functional teams
Act as email marketing program subject-matter expert and provide guidance to global teams to support regional email marketing efforts
Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage
Use GA data to make recommendations for improving the website experience
Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools
Subject-matter expert for web & email analytics for Corning Life Sciences