Digital Marketing Specialist

Security Equipment Supply Inc • Earth City, MO

17d • Onsite

About The Position

SES requires a dedicated digital marketing professional to execute the company’s digital marketing initiatives — email, social, web content, SEO, marketing automation, and digital campaign execution — in support of customer engagement, lead generation, and revenue growth. The role exists to give SES daily digital marketing capability and ownership without requiring backend eCommerce administration or advanced IT responsibility. The Digital Marketing Specialist is a hands-on contributor reporting to the Manager, Marketing. The role pairs creative execution with analytical discipline — building campaigns, monitoring performance, and improving customer engagement through data — while supporting SES’s ongoing transition to a more digital-first customer experience.

Requirements

• 3–5 years of experience in digital marketing, marketing coordination, or related field
• Hands-on email marketing and marketing automation experience (HubSpot preferred)
• Business social media management experience — LinkedIn and Facebook minimum
• Working knowledge of SEO and Google Analytics
• Strong written and verbal communication
• Bachelor’s degree in marketing, communications, digital media, business, or related field preferred

Nice To Haves

• B2B marketing experience
• CRM platform experience (HubSpot, D365, Salesforce)
• Adobe Creative Suite, Canva, or comparable design tools
• Familiarity with website content management systems or eCommerce platforms
• Google Ads or paid social campaign experience
• Experience in distribution, supply chain, or specialty B2B sectors

Responsibilities

• Execute email marketing campaigns, promotions, and weekly digital flyer communications
• Build, schedule, and optimize campaigns in HubSpot
• Coordinate digital marketing calendars aligned with vendor promotions and company initiatives
• Ensure campaigns are launched accurately and on schedule
• Maintain brand consistency in messaging across digital channels
• Manage SES social media channels — LinkedIn, Facebook, and other platforms as adopted
• Create and schedule digital content for promotions, events, and brand awareness
• Support CRM lead capture, customer segmentation, and marketing automation workflows
• Support customer nurturing campaigns and MQL generation initiatives
• Collaborate with sales and vendors on co-marketing initiatives and promotions
• Monitor campaign performance using Google Analytics and platform-native reporting tools
• Track KPIs: open rates, click-through rates, engagement, MQL contribution, conversion
• Support SEO initiatives — keyword research, website content optimization, landing page improvements
• Identify opportunities to improve digital engagement and campaign performance based on data
• Build and maintain marketing dashboards for Marketing Manager and Director, Sales & Marketing review
• Maintain CRM data quality — contact accuracy, segmentation hygiene, list management
• Coordinate digital assets and content with graphic design and marketing leadership
• Stay informed on digital marketing trends and emerging technologies
• Support marketing platform adoption (HubSpot, Google Analytics, D365 Marketing as relevant)

Benefits

• market-aligned salary + performance incentives
• SEP IRA contributions and annual profit-sharing bonuses
• affordable medical, dental, and vision plans
• ongoing development, advancement opportunities, and a promote-from-within culture

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level