Digital Marketing Specialist
About The Position
Under the marketing & PR manager's supervision, the marketing communication specialist advances Hogle Zoo’s mission by supporting key marketing and communications functions within the Advancement team. This individual builds mission engagement through social media management, social media content, public relations support, and other communications projects, as assigned, including storytelling strategy on social media and proactive communication. This position works across zoo areas to gather, build, write, and post content across multiple social channels. The marketing specialist monitors social and communication trends, builds and engages social communities, and fosters creator collaborations. As a steward of public messaging, this role has an important responsibility to communicate information accurately and effectively, advancing the mission and protecting the zoo’s reputation. This full-time position is on location at Utah’s Hogle Zoo, Monday through Friday, with evenings, weekends, and holidays for social coverage. Not eligible for remote work.
Requirements
- Bachelor's degree in marketing, communications, public relations, or related field, or minimum five years of work experience in social media, online content development, marketing, public relations, or communications strategy roles.
- Demonstrable social management, channel growth, and written and visual content creation for a business or organization.
- Professional experience managing business social media accounts and using social media for customer service.
- Confidence posting and engaging with positive and negative comments in a respectful and accurate way that fits the zoo brand.
- Experience in basic graphic design, photography, and videography for social media use.
- Operational knowledge of trends and audiences of multiple social media platforms, including Twitter, Facebook, Instagram, TikTok, YouTube, and LinkedIn.
- Proficient with Microsoft Office Suite, Canva, and/or Adobe Suite.
- Excellent organizational, verbal, and written communication skills with varied audiences, including internal and external communications.
- Understanding of appropriate tone and mission focus.
- Understanding of calendaring and project management
- Possess a positive, flexible, and collaborative team attitude.
- Excellent critical thinking, interpersonal, time-management, multi-tasking, and problem-solving skills.
- Flexible with hours, evenings, holidays, and weekends required for events.
- Ability to work well under tight deadlines and under pressure.
- Ability to lift 30 pounds, bend, stoop and move quickly.
Nice To Haves
- Experience in crisis response and strategy is a plus.
Responsibilities
- Work closely with the Advancement team (marketing, creative, development) to develop and implement engaging marketing communication strategies, specifically on social media.
- Supports community and social partner logistics
- Daily social community management, monitoring, listening, and engaging, including nights, weekends, and holidays.
- Gather, organize, and create tailored social content (from concept and approval to posting and engaging) using copywriting, graphics, photos, and video, and following approved protocols.
- Identify and create social programs for key influencers and brands/organizations to increase Hogle Zoo’s brand awareness and reputation.
- Supports event promotion, animal communications, zoo drill communications, and departmental requests.
- Write and edit content for earned media, email, and website as needed.
- Supports on-site media visits and interview requests.
- Act as an online and traditional media spokesperson for the zoo as needed; prepare and interview subject matter experts.
- Supports proactive communication projects on evenings, weekends, and holidays as needed.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
