Digital Marketing Specialist

Helm + Oar, LLC

2d•Remote

About The Position

We are helmandoar.com and we are looking for a Digital Marketing Specialist to join our team. This role blends expertise in email marketing, influencer/ambassador, project management, and content coordination to optimize our digital marketing efforts across multiple platforms. The ideal candidate is highly technical, data-driven, and creative, with a strong ability to manage email automation, paid media campaigns, and content strategy. This role requires a detail-oriented, proactive professional who can balance strategy with execution while collaborating across teams to drive results.

Requirements

3+ years of experience in digital marketing, including email marketing, paid media buying, and content strategy.
Strong analytical and data-driven mindset to optimize marketing campaigns.
Proven ability to manage email automation, media buying, and content production in a fast-paced environment.
Experience using email marketing platforms (Klaviyo, HubSpot, etc.), media buyer tools (Facebook Ads Manager, Google Ads, Hyros/Triplewhale/Segmetrics), or content management systems.
Excellent written and verbal communication skills with the ability to work cross-functionally.
Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
Comfortable working remotely and collaborating via Slack, Zoom, and other digital Tools.
Able to manage network of influencers and content creators and coordinate content creation campaigns via text/email/social.
Proficient in Excel (formulas, pivot tables, analysis).
Able to manage scope duration, cost, resources, and risks of assigned projects.

Nice To Haves

Experience with TikTok Ads and other emerging paid media platforms.
Familiarity with customer retention strategies and lifecycle marketing.
Knowledge of conversion rate optimization (CRO) and A/B testing best practices.

Responsibilities

Build, manage, and optimize email marketing infrastructure.
Set up, test, and maintain automated email campaigns.
Monitor email performance, ensuring deliverability and engagement.
Conduct quarterly deliverability audits and list hygiene.
Develop monetization campaign maps, including repeat purchase and customer engagement campaigns.
Analyze email data, provide insights, and execute split tests to improve performance.
Collaborate with copywriters and designers to produce high-quality email content.
Develop and execute a content calendar across social media, blogs, and other owned media channels.
Ensure consistency in brand messaging across all platforms.
Work with internal teams and content creators to produce engaging and relevant content.
Integrate customer insights and FAQs into content planning.
Optimize content formats for different channels to maximize reach and engagement.
Manage influencers and deploy monthly content generation campaigns for assets to be used in video ad marketing.
Develop and execute a process for curating, categorizing, and evaluating influencers and ambassadors.
Communicate with influencers/ambassadors.
Work with executive team to determine budget and which proposals to proceed with.
Determine and track relevant metrics for evaluating success.