Digital Marketing Specialist

AmFirst Career•Birmingham, AL

2d•Onsite

About The Position

Responsible for the planning, creation, and tracking of email and direct mail marketing campaigns and data-enhanced branding efforts for AmFirst. This role provides operational support to direct and segmented marketing campaigns and email marketing strategies, implements campaign performance optimization initiatives, behavioral targeting, and other best practices. The specialist will aid in monitoring, analyzing, and reporting performance results for all campaigns and metrics, and work to gather marketing data from the internal Business Intelligence department for campaign planning. Ensures consistency across applicable branding efforts and compliance with internal standards and practices, and assists with the end-to-end execution of direct mail campaigns as well as other digital marketing initiatives. Develops and maintains strong relationships with internal stakeholders and external vendor/business partners (e.g., mailhouses, graphic designers) to effectively implement business and marketing strategies. Performance is measured by leveraging learnings to continuously optimize and inform future planning and campaign forecasting, ensuring timely communication of initiatives and system changes, and continuously developing knowledge of email and direct mail best practices and trends. The role requires providing informed, professional, and accurate service and support to all members and employees.

Requirements

One year to three years of similar or related experience.
A bachelor's degree, or achievement of formal certifications recognized in the industry as equivalent to a bachelor's degree (e.g., information technology certifications in lieu of a degree).
Experience creating and executing email marketing campaigns.
Experience with CRM/MCIF and/or database marketing.
Experience using Google Analytics.
Knowledge of direct response marketing concepts, effective strategy, and methods.
Accuracy and attention to detail, with strong analytical ability.
Excellent verbal and written communication skills (grammar and spelling).
Strong organizational skills, ability to work on multiple projects, and meet deadlines.
Highly proficient with Microsoft Office Suite.
Experience with content creation.
Self-starter, works well in both independent and team environments.

Nice To Haves

Copywriting experience is a plus.
Experience in Digital Marketing and Social Media Marketing is a plus.
Web/HTML/CSS skills are a plus.
UX research experience is a plus.

Responsibilities

Provides operational support to direct and segmented marketing campaigns and email marketing strategies.
Implements campaign performance optimization initiatives, behavioral targeting, and other best practices.
Aids in monitoring, analyzing, and reporting performance results for all campaigns and metrics.
Works to gather marketing data from the internal Business Intelligence department for campaign planning.
Ensures consistency across applicable branding efforts and compliance with internal standards and practices.
Assists with the end-to-end execution of direct mail campaigns as well as other digital marketing initiatives.
Develops and maintains strong relationships with internal stakeholders and external vendor/business partners (e.g., mailhouses, graphic designers) to effectively implement business and marketing strategies.
Performs other job-related duties as assigned.
Leverages learnings to continuously optimize and inform future planning and campaign forecasting.
Ensures timely communication of initiatives as well as any system changes and integration.
Continuously develops knowledge of email and direct mail best practices and trends.
Provide informed, professional, and accurate service and support to all members and employees.