Digital Marketing Specialist

Elijah Rising•Houston, TX

1d•$40,000 - $45,000•Onsite

About The Position

The Digital Marketing Specialist has the responsibility of executing the marketing and communications vision set by the Chief of Staff and stewarded by the Communications Manager. The Digital Marketing Specialist understands the general programs, operations, and goals of the organization in order to ensure all digital communication stays in alignment with the organization's voice, mission, and values. The Digital Marketing Specialist is the engine of Elijah Rising's digital presence, writing original copy and executing across email, social media, blog, website, and Google Ad Grants. The Digital Marketing Specialist increases awareness of trafficking through consistent digital marketing, drives volunteer recruitment for ongoing programs, and produces measurable growth across digital channels.

Requirements

Three or more years of digital marketing experience with demonstrated ownership of email, social, content, and paid search channels required
Strong original writing portfolio required; this role writes more than it edits
Hands-on experience with Google Ads required (Google Ad Grants experience preferred)
Working knowledge of SEO best practices and on-page optimization required
Email marketing platform experience required (ActiveCampaign preferred)
Basic content management system skills for website updates are required
Comfort with analytics tools and reporting required
Self-directed and able to plan, prioritize, and ship without daily oversight required
Knowledge of and experience with social media marketing required
Proficient in computer use, both Mac and PC
Excellent time-management and organizational skills
Excellent oral and written communication skills
Awareness of the sensitive nature of serving a traumatized population
Must have reliable transportation
Must possess a valid state driver's license and valid vehicle insurance
Must be able to drive a 15-passenger van
Must be able to drive on the highway for long distances (2 hours+)
Must successfully pass background checks and random drug testing during employment

Nice To Haves

Graphic design experience preferred, with knowledge of the Adobe Suite
Nonprofit, advocacy, or mission-driven organization experience preferred
Experience with sensitive subject matter (anti-trafficking, victim services, social justice, faith-based contexts) preferred
Basic photo and video capture skills for event coverage preferred

Responsibilities

Ensure digital communications align with the overall goals and values of the organization as well as the specific goals and visions of programs
Maintain consistent messaging and branding in all digital content, working from the brand and voice guide
Ensure consistent communication with followers and the public through social media messages, comments, and mentions
Reviews content with the Communications Manager before publishing
Write blog posts, email campaigns, social content, ad copy, and web copy in Elijah Rising's voice, against the brand, and the sensitive topics guide
Translate program updates, intervention work, and survivor-honoring stories into accessible content for donors, volunteers, and the public
Draft copy for both faith-based and secular audiences with appropriate tonal adjustments
Plan, schedule, and publish a minimum of three social media posts per week across primary platforms
Send a minimum of one email per week to donor and volunteer lists, segmented appropriately in ActiveCampaign
Publish two or more blog posts per month, optimized for SEO and aligned to campaign priorities
Maintain and update the Elijah Rising website on a defined cadence, including landing pages, program pages, and campaign pages
Manage and optimize the Google Ad Grants account, targeting full monthly utilization with documented optimization activity
Produce graphics that increase the effectiveness of events, fundraising, and other campaigns, briefing the agency for design support as needed
Market podcast through video and graphics
Execute the SEO plan, including keyword research, on-page optimization, internal linking, and content briefs for priority pages
Brief the agency on technical SEO needs and quality-check delivered work
Track keyword rankings and organic traffic month over month
Execute marketing plans for fundraising campaigns in coordination with Development and the Communications Manager
Monitor and communicate fundraising progress for campaigns through digital channels
Regularly plan and schedule daily social media posts
Monitor what forms of communication receive the best engagement and adjust accordingly
Monitor communications trends and best practices
Highlight national events and awareness days and months that intersect with trafficking
Build and deliver a monthly performance dashboard covering email, social, web, blog, and ads
Surface what is working and what is not, with proposed adjustments
Tag and track campaigns properly so attribution is clean
Capture photo and video content from events, Van Tours, and approved program activities, as needed, within ethical and brand guidelines for survivor protection
Maintain an organized digital content library
Leads and guides Bible studies, devotionals, and prayer and worship times as needed