Digital Marketing Specialist

Mason Companies, Inc.•Chippewa Falls, WI

2d•Onsite

About The Position

This position supports the execution and maintenance of marketing initiatives across online marketplaces and email marketing programs. This role is ideal for a detail‑oriented, organized marketer who is eager to learn hands‑on execution, campaign coordination, and performance tracking within an e‑commerce environment.

Requirements

Bachelor’s Degree in marketing or related field
1-3 years of progressively responsible marketing experience
Well-versed in current industry best practices and future trends
Experience working with Canva, Adobe Express, and Adobe Photoshop
Must have proficiency in Microsoft Office suite, including Excel, Teams, and Outlook
Ability to work in a team environment as well as independently
Maintain a good workflow to meet tight deadlines
Ability to organize and prioritize work
Effective communicator and collaborator
Ability to adhere to brand guidelines

Responsibilities

Manage the day-to-day responsibilities for assigned marketplaces, including monitoring account metrics, daily reporting and processes, optimizing listings, and addressing customer feedback
Address errors and violations for marketplace listings
Enhance Private Label Brand content, including written content, product images and videos, and identifying new content opportunities
Research and launch relevant campaigns, such as Content Creator programs, initiatives to increase reviews, and paid advertising
Stay abreast of changes, policies, and current best practices across marketplaces. Recommend and implement related improvements within your assigned programs
Manage the preparation of email campaigns for deployment including email pre-loads, applicable change management, audience/filter assignments and segmentation
Manage the deployment of email campaigns including deployment scheduling, test execution, quality assurance, and campaign deployment progress tracking
Monitor campaign deployment for success, including matching deployment reporting to planned audience size and deliverability
Complete ongoing reporting tasks
Research and make recommendations for improving efficiencies or processes within the email program
Continuously seek opportunities for growth within the marketplace and email programs
Adapt to and manage business changes throughout the year to uphold deadlines and maintain high-quality work standards
Maintain an efficient workflow to ensure deadlines are consistently met
Maintain positive relationships with outside vendors, including direct marketplace contacts
Perform other related duties as assigned