Digital Marketing Specialist

ASSA ABLOY•Tulsa, OK

5h•Onsite

About The Position

Ameristar Perimeter Security USA, an ASSA ABLOY branded company is seeking a creative and data-driven Digital Marketing Specialist to develop, implement, and optimize our online marketing efforts by applying UX best practices to deliver visually engaging, user-centered designs and campaigns that drive interaction. This role drives brand awareness, oversees site maintenance, manages campaigns, and uses analytics and SEO tools to enhance performance. The ideal candidate brings strong design instincts, a collaborative spirit, and a passion for crafting engaging digital experiences.

Requirements

Bachelor’s degree in graphic design or a related field or 2+ years of professional design experience
Proven understanding of graphic design and UI/UX fundamentals
Experience with HTML, Javascript, and CSS
Strong sense of creativity, imagination, and innovation – color theory, image editing and composition, and typography
Excellent time-management skills and comfort working in a deadline-driven environment
Ability to deliver production-ready digital assets in a wide variety of formats
Ability to analyze consumer metrics, reports, and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
Proficient in marketing automation tools

Responsibilities

Design and build our internet presence maintaining consistency in design styles and brand identity across all Business Segment Perimeter Security (BSPS) companies, adhering to established design guidelines and ensuring a cohesive visual language across all web materials
Maintain BSPS company visibility on SERPS for top third of page positioning on a national level
Update BSPS websites using content management system software
Use graphic design and image editing software, particularly Photoshop, Illustrator, and InDesign to optimize graphics for websites
Utilize digital marketing tools such as Google Analytics, SEO tools, and email marketing platforms to measure and report performance of all digital marketing campaigns, assessing performance against goals
Identify critical conversion points and drop off points and optimize user funnels
Create and maintain a database of design assets, page layouts and templates
Manage and maintain multiple websites with product drawings, specifications, photos, and technical data
Develop, implement and manage email campaigns
Engage BSPS customers via multiple channels to increase brand awareness
Demonstrated ability to own a project from concept to launch
Excellent written and verbal communication skills with high attention to detail and accuracy
Other responsibilities as needed