Digital Marketing Specialist

knightsofc

17d • $88,000 - $149,500 • Hybrid

About The Position

The Digital Marketing Specialist will be responsible for assisting the Digital Marketing department in developing, deploying, and optimizing organic social media and paid digital advertising campaigns as well as reporting on them. The position will be expected to understand business goals and objectives and must be able to analyze and clearly explain campaign performance and improvement recommendations. The ideal candidate will have a passion for staying on the cutting edge of evolving digital advertising tactics and will be encouraged to bring forward suggestions for new digital advertising channels and platforms.

Requirements

• 3-5 years of Organic Social media experience
• Experience working with YouTube, Facebook, Instagram, and LinkedIn, and other similar platforms is a must
• Experience with Marketo or similar solutions
• Understanding of the marketing funnel
• Strong analytical skills and experience with data analysis
• Excellent verbal and written communication skills
• Ability to work independently and as a member of the Marketing and Customer Experience team
• Ability to multitask, meet deadlines, and manage priorities
• Positive attitude, driven, and an energetic team player
• Authorization to work in the United States is required
• This position is not eligible for visa sponsorship

Nice To Haves

• Experience in creating content for Catholic organizations, for example, a church, diocese, or school
• 2-3 years Paid Search/SEM campaign management experience
• BA/BS degree or equivalent practical experience

Responsibilities

• Assist in the development, deployment, and optimization of paid search, display, video, and social media campaigns in support of business marketing goals, including:
• Identifying the best digital channels and targeting techniques to reach a target audience
• Keyword research, selection, testing, and optimization
• Ad copy creation, testing, and optimization
• Testing of landing pages and recommending improvements
• Analyzing, optimizing, and managing existing channels as well as developing/testing new channels for future growth
• Reporting and analysis of campaign performance for internal and client use
• Own and manage the Yext solution and relationships
• Other digital marketing duties as assigned

Benefits

• 13 paid holidays per year
• vacation
• paid sick leave
• flexible workweek schedules
• Certifications
• designation
• tuition reimbursement
• 401(k) retirement savings plan with matching company contributions
• cash balance retirement plans fully funded by the company
• Short-term disability and term life insurance fully paid for by the company
• Up to 12 weeks of childbirth leave under STD policy
• One week of fully paid parental leave for all new parents, including adoptive and foster parents
• A variety of health insurance options, including premium-level family coverage
• a pre-tax Health Savings Account with employer contributions
• Long-term disability insurance
• Dental insurance
• Vision insurance
• Health club membership reimbursement
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree