Digital Marketing Specialist
About The Position
Voltera is seeking a Digital Marketing Specialist to implement strategies for key marketing functions including email marketing, social media marketing, digital advertising, and data analysis. The role involves maintaining the HubSpot platform, investigating sales funnel issues, conducting SEO/SEM research, overseeing campaign budgets, and analyzing customer behaviors. The specialist will collaborate with internal teams to optimize conversion and ensure alignment of operational processes and goals. This position requires working from the office in Waterloo at least three days per week.
Requirements
- Post-secondary education in marketing or related relevant work experience
- Strong analytical skills and data-driven thinking
- A solid understanding of trends and best practices in online marketing
- Demonstrable experience leading paid advertising and email marketing campaigns
- Demonstrable experience using HubSpot, Google Ads, Google Search Console, Google Analytics, Google Tag Manager, Semrush, and other tools in our martech stack
- Demonstrable experience creating a social media strategy and managing accounts
- Demonstrable experience running A/B and multivariate experiments
- Demonstrable experience contributing to inbound and outbound marketing programs
- Demonstrable experience evaluating the customer journey and optimizing for conversion
Nice To Haves
- Experience with web accessibility standards and guidelines
- Working knowledge of HTML, CSS, or JavaScript
Responsibilities
- Implement strategies (paid and organic) for key marketing functions such as email marketing, social media marketing, digital advertising, and data analysis and testing
- Conduct regular maintenance of the HubSpot platform, as well as the creation of new workflows, sequences, forms, landing pages, and segments (lists)
- Investigate sales funnel leaks and collaborate with the marketing and revenue teams on methods to improve lead engagement and conversion
- Conduct SEO and SEM research and work with the Content Marketer and Front-End Developer to ensure best practices are implemented on the website
- Oversee campaign budgets and conduct regular reporting
- Research, track, and analyze end-to-end customer behaviors using tools like Microsoft Clarity and implement findings into marketing initiatives
- Collaborate with internal teams to understand the customer experience and optimize conversion
- Maintain scalable campaigns and lead management processes
- Collaborate cross-departmentally to ensure operational processes and goals are aligned
Benefits
- Three weeks' vacation to start
- Paid end-of-year company shutdown
- Flexible work hours
- Family-friendly work culture
- Collaborative work environment
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
