Digital Marketing Specialist
About The Position
We are a premier Continuing Care Retirement Community (CCRC) offering an elevated lifestyle defined by exceptional hospitality, refined dining, and personalized service. Our residents expect—and deserve—restaurant-quality experiences delivered with warmth, professionalism, and meticulous attention to detail. Roland Park Place (RPP) is the only full-service, accredited, nonprofit continuing care retirement community in Baltimore City and a recognized leader in aging services for older adults and their families. We offer the best of both worlds: unparalleled access to city living paired with the comfort and convenience of a serene, suburban-style campus. Set within a beautifully landscaped, park-like environment, our community features breathtaking views of the Baltimore skyline. We are seeking a creative, organized, and results-driven Digital Marketing Specialist to join our Marketing team and help share the stories, events, and experiences that make our community exceptional. This is an exciting opportunity for a marketing professional who enjoys creating engaging content, managing digital campaigns, and collaborating with residents, associates, and leadership to strengthen our brand presence.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 1–3 years of experience in digital marketing, social media management, or content creation.
- Strong writing, editing, and communication skills.
- Experience with social media platforms, Google Analytics, marketing automation tools, and Canva or similar creative software.
- Basic website management and SEO knowledge.
- Ability to work independently, manage multiple projects, and meet deadlines.
- Professional demeanor and strong interpersonal skills.
Responsibilities
- Create and manage content calendars for social media, blogs, newsletters, and email communications.
- Develop and execute multi-channel digital marketing campaigns focused on community news, events, and strategic initiatives.
- Manage and publish timely, relevant, and engaging content across company social media platforms and executive pages.
- Monitor campaign performance, analyze results, and recommend SEO and engagement improvements.
- Capture community events through photography and video to create compelling marketing content.
- Write, edit, and produce content for websites, newsletters, social media, and other marketing channels.
- Identify and develop resident and associate stories that highlight the unique culture of Roland Park Place.
- Create, update, and audit printed and digital marketing materials in accordance with brand standards.
- Assist with public relations efforts and coordinate with advertising agencies as needed.
- Help plan and manage photography and video shoots, including organizing related assets.
Benefits
- medical/dental/vision insurance (single or family coverage, effective 1st of the month following 60-days of employment)
- company-paid life insurance/short-term disability/long-term disability
- legal plan
- identity theft protection
- pet insurance
- group critical illness insurance
- hospital indemnity insurance
- paid sick/vacation/9 paid holidays(including your birthday)
- 403(b) retirement with 4% company match
- free meals
- free area attraction tickets
- tuition reimbursement
- employee hardship fund
- employee assistance program
- free on-site parking
- discounted MTA passes
- free education/training classes
- Now offering PayActiv (daily pay option)
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
