Digital Marketing Specialist

Good Samaritan•Vincennes, IN

About The Position

The Digital Marketing Specialist develops and executes integrated marketing strategies that support organizational goals, service line growth, and brand awareness. This position manages Good Samaritan's digital presence through social media, website management, email marketing, and digital advertising while producing high-quality multimedia content, including photography, video, audio, graphic design, and written communications. The Digital Marketing Specialist collaborates with internal stakeholders and external vendors to deliver effective marketing campaigns and uses data-driven insights to optimize performance across all channels.

Requirements

Develops and executes integrated marketing strategies
Manages digital presence through social media, website management, email marketing, and digital advertising
Produces high-quality multimedia content (photography, video, audio, graphic design, written communications)
Collaborates with internal stakeholders and external vendors
Uses data-driven insights to optimize performance
Experience with SEO best practices
Knowledge of emerging digital marketing technologies and social media trends

Nice To Haves

Supervision and direction of volunteers and student interns
Assistance with event planning, coordination, promotion, and execution
Support for community outreach and public relations initiatives

Responsibilities

Coordinate, develop, and manage digital marketing strategies supporting hospital service lines, organizational initiatives, and strategic priorities.
Plan, create, schedule, publish, and monitor content across all Good Samaritan social media platforms.
Develop and execute social media content calendars and campaigns to increase engagement, brand awareness, and audience growth.
Collaborate with external vendors and agency partners to plan, execute, monitor, and optimize digital advertising campaigns, including paid social media, display advertising, search engine marketing, and other digital initiatives.
Maintain and update Good Samaritan's website, ensuring content accuracy, functionality, user experience, and alignment with organizational goals.
Collaborate with marketing automation vendors to plan and execute email marketing campaigns, e-newsletters, health risk assessment follow-up communications, and other nurturing initiatives.
Create, write, edit, and manage digital content for websites, social media, blogs, email campaigns, and other marketing channels.
Produce and edit promotional videos for internal and external audiences, including broadcast commercials, social media content, educational videos, and livestream productions.
Produce and edit audio content for radio advertising, on-hold messaging, and other organizational communications.
Capture and edit photography for marketing campaigns, events, employee recognition, and organizational storytelling.
Design and produce marketing materials using graphic design software, including digital ads, social media graphics, flyers, brochures, presentations, and other promotional materials.
Coordinate and manage multimedia projects, including photography, video, audio, graphic design, and digital content initiatives.
Liaise with internal departments, physicians, and leadership to identify communication needs and develop effective digital marketing solutions.
Monitor, track, analyze, and report performance metrics across digital platforms and campaigns.
Apply SEO best practices and digital marketing trends to improve visibility, engagement, and conversion performance.
Stay current on emerging digital marketing technologies, social media trends, and industry best practices.
Provide supervision and direction to volunteers and student interns utilized within the Marketing & Public Relations Department.
Assist with planning, coordination, promotion, and execution of organizational events.
Support community outreach and public relations initiatives as needed.