Digital Marketing Specialist

American Nurses Association ANA • Silver Spring, MD

31d • $56,000 - $70,000 • Hybrid

About The Position

The American Nurses Enterprise (ANE) is seeking a Digital Marketing Specialist to support a high-performing Communications and Strategic Engagement team. As the Digital Marketing Specialist, you will be part of an amazing team to power communications and marketing effectiveness. As a Digital Marketing Specialist, you will primarily design and build email campaigns and digital publications in HubSpot®. You will manage and execute email campaigns, including segmentation, list management, data quality, performance analysis, and regular reporting to vested stakeholders. You will also build, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube, Performance Max), LinkedIn, and other platforms such as Meta, Microsoft Ads, and programmatic networks. In this role, you will be a key contributor, collaborating and co-creating in partnership with a group of communicators, marketers and channel specialists. Together, this growing team is building a modern, data-driven digital marketing function that brings The American Nurses Enterprise (ANE) mission and vision to life through thoughtful, high-impact campaigns and engagement strategies to support business goals. Moreover, as a Digital Marketing Specialist, you will combine creativity with operational excellence, building both paid and organic campaigns, solving problems, working with data, and continuously improving the digital experience, including hands-on experience launching, managing, and refining campaigns on Google, LinkedIn, and similar paid media platforms. The ideal candidate is a lifelong learner, passionate about their work, organized, adaptable, collaborative, and self-driven, with a strong desire to grow in an evolving marketing environment and organization. Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through The Power of Nurses™. Our goals are to (1) Elevate the Profession of Nursing Globally (2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive. We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• HubSpot® Inbound Certification required, with willingness to pursue additional certifications
• 3-5 years of experience in digital marketing, email marketing, marketing operations, platform management, or campaign management.
• Experience implementing digital engagement best practices across email and web properties; including lead generation, data capture, and SEO
• Experience with Google Analytics, Looker Studio, automation workflows, integrations, and emerging technologies
• Proven experience working within various CRM systems
• Strong project management, communication, and organizational skills are a must
• Strong understanding of campaign structure, audience segmentation, and bidding strategies
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Comfortable collaborating cross-functionally and interacting directly with stakeholders
• Self-motivated, curious, and eager to learn new tools and technologies
• Able to translate technical concepts into clear, user-friendly language
• Team-oriented mindset with a willingness to contribute to support others

Responsibilities

• Set up and structure campaigns including audience targeting, bid strategies, budget allocation, and ad creative coordination
• Drive best practice implementation and improvements across email and web experiences
• Partner with Marketing Leadership to create digital journeys for our various audiences and programs
• Create forms and landing pages that support lead generation and engagement initiatives
• Partner with web property owners to optimize our website experience for SEO
• Engage and collaborate with data governance partners to better understand and leverage audience data to support enterprise campaigns
• Identify and implement opportunities to streamline the audience’s digital experience across each engagement touchpoint (i.e. social, email, website)
• Consistently conduct quality assurance testing to ensure accuracy, functionality, and optimization across devices
• Support a high-volume environment across 30+ programs and multiple internal stakeholders
• Devise, develop and implement marketing automation strategies to enhance operational efficiency
• Develop documentation, training, and support materials for HubSpot users related tools, as well as future tools which the organization may deploy
• Help build scalable workflows and marketing operations processes that improve team efficiency

Benefits

• 401K retirement contributions of up to 7%
• generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off
• 11 paid Holidays
• excellent health/medical benefits
• ANE learning and development programs (internally and externally)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level