Digital Marketing Specialist - Security Equipment
About The Position
The Staff Pad has partnered with a premier wholesale distributor of electronic security & low-voltage solutions, located in St. Louis, MO, and we are seeking a Digital Marketing Specialist to lead and execute the company’s digital marketing initiatives. This role supports customer engagement, lead generation, and revenue growth while providing dedicated day-to-day digital marketing ownership without requiring eCommerce administration or advanced IT responsibilities. Reporting to the Manager - Marketing, this hands-on role combines creative execution with data-driven decision-making to strengthen customer engagement and support the company’s transition to digital-first customer experience.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred
- 3–5 years of experience in digital marketing, marketing coordination, or a related field
- Hands-on experience with email marketing and marketing automation (HubSpot preferred)
- Experience managing business social media channels, including LinkedIn and Facebook
- Working knowledge of SEO and Google Analytics
- Strong written and verbal communication skills
- Occasional routine physical activity (walk, sit bend etc) and the ability to lift up to 25 pounds.
- Visual acuity, depth perception, and focus adjustment to perform job duties
Nice To Haves
- B2B marketing experience
- CRM experience with platforms such as HubSpot, D365, or Salesforce
- Experience with Adobe Creative Suite, Canva, or similar design tools
- Familiarity with website content management systems and eCommerce platforms
- Experience with Google Ads or paid social campaigns
- Background in distribution, supply chain, or specialty B2B industries
Responsibilities
- Execute email marketing campaigns, promotions, and weekly digital flyer communications
- Build, schedule, and optimize campaigns in HubSpot
- Coordinate digital marketing calendars aligned with vendor promotions and company initiatives
- Ensure campaigns launch accurately and on schedule
- Maintain consistent brand messaging across digital channels
- Manage social media channels, including LinkedIn and Facebook
- Create and schedule content for promotions, events, and brand awareness
- Support CRM lead capture, segmentation, and marketing automation workflows
- Assist with customer nurturing campaigns and MQL generation
- Collaborate with sales teams and vendors on co-marketing initiatives
- Monitor campaign performance using Google Analytics and platform reporting tools
- Track KPIs including open rates, click-through rates, engagement, MQL contribution, and conversions
- Support SEO initiatives - keyword research, content optimization, and landing page enhancements
- Identify opportunities to improve digital engagement and campaign performance based on data
- Develop and maintain marketing dashboards for leadership review
- Maintain CRM data quality including contact accuracy, segmentation hygiene, and list management
- Coordinate digital assets and content with graphic design and marketing teams
- Stay current on digital marketing trends and emerging technologies
- Support adoption and utilization of marketing platforms such as HubSpot, Google Analytics, and D365 Marketing
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
