Digital Marketing Specialist

AHSG • Frisco, TX

1d • Hybrid

About The Position

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns and initiatives across email automation, social media, paid advertising, and lead generation channels. This role works closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to support integrated marketing initiatives that drive engagement, lead conversion, and pipeline growth. This position plays a critical role in campaign execution and marketing operations through platforms including HubSpot, LinkedIn, and Google Ads. The ideal candidate is highly organized, data-driven, and experienced in marketing automation, paid media strategy, audience segmentation, and campaign optimization. Operating with increased autonomy, The Digital Marketing Specialist will support lifecycle marketing initiatives including nurture campaigns, event marketing campaigns, sales enablement campaigns, social media management, and paid search strategies while helping improve marketing performance through analytics, reporting, and continuous optimization. This role will center on campaign execution, demand generation, and content activation across marketing channels. The position will collaborate closely with leadership and subject matter experts. Product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams. This role is centered on campaign execution, demand generation, and content activation across marketing channels. While the position will collaborate closely with leadership and subject matter experts, ownership of product marketing strategy, thought leadership creation, and backend marketing operations will remain with senior marketing and operational teams.

Requirements

• High School Diploma or GED
• 2–4 years of experience in digital marketing, demand generation, marketing automation, or campaign management
• Hands-on experience with HubSpot marketing automation and campaign execution
• Experience managing social media platforms and paid social campaigns, particularly LinkedIn
• Experience with Google Ads, paid search strategy, retargeting, and campaign optimization
• Familiarity with lead generation, CRM workflows, and campaign reporting
• Strong understanding of digital marketing analytics and performance optimization
• Strong written and verbal communication skills
• Experience leveraging data and performance metrics to inform decisions
• Demonstrated ability to utilize AI-enabled tools to improve marketing workflows, content development, and campaign execution
• Ability to manage multiple projects, campaigns, and deadlines simultaneously in a fast-paced environment

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience managing end-to-end B2B marketing campaigns and pipeline-focused initiatives
• Experience with lifecycle marketing and nurture campaign strategy
• Experience working alongside sales teams to support lead conversion initiatives
• Familiarity with Google Analytics, Google Tag Manager, and reporting dashboards
• Exposure to SEO, audience targeting, paid media optimization, or lifecycle marketing strategies
• Experience using AI tools for content creation, campaign optimization, or workflow automation
• Experience working cross-functionally in a collaborative environment

Responsibilities

• Execute multi-channel marketing campaigns focused on top-of-funnel engagement, audience growth, and lead generation
• Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns
• Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion
• Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment
• Monitor inbound lead flow and support lead routing and lead management processes
• Collaborate with marketing and sales stakeholders to support campaign-driven pipeline objectives
• Build, execute, and optimize HubSpot email campaigns, workflows, and nurture programs
• Manage welcome campaigns, nurture sequences, and pre- and post-event campaign communications
• Support sales enablement efforts by developing reusable email templates and campaign assets
• Manage audience segmentation, campaign deployment, and lead routing within HubSpot
• Support HubSpot AI agents and campaign automation initiatives
• Manage daily, weekly, and monthly social media execution across LinkedIn and additional digital platforms
• Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets
• Maintain social media content calendars and scheduling workflows
• Monitor engagement trends and apply current social media best practices to improve audience growth
• Support paid social campaign execution, audience targeting, retargeting strategies, and optimization efforts
• Ensure consistency in brand voice, messaging, and campaign positioning across digital touchpoints
• Support development and execution of paid search strategies across Google Ads platforms
• Manage and optimize paid search campaigns including keyword strategy, audience targeting, retargeting, and bid optimization
• Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI
• Assist in managing digital advertising budgets and campaign pacing
• Support testing and optimization efforts across search and paid media campaigns
• Collaborate with internal stakeholders to improve conversion-focused landing page performance
• Monitor and analyze campaign performance including engagement, conversion, lead generation, and traffic
• Identify optimization opportunities and support reporting through performance summaries and insights
• Utilize AI-enabled tools to improve workflow efficiency and campaign execution
• Ensure consistent messaging, tone, and visual identity across all campaigns and channels
• Support planning and execution of events, campaigns, and brand activations
• Identify opportunities to strengthen brand presence and consistency
• Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives
• Coordinate campaign deliverables, reporting, and optimization efforts across marketing and sales stakeholders
• Develop deeper expertise in marketing channels, tools, and campaign strategy
• Stay informed on industry trends, emerging technologies, and best practices
• Apply feedback and insights to improve campaign execution and performance

Benefits

• The expected base salary range for this position is $60,000 to $65,000.00 annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED