Digital Marketing Specialist

Corning•City of Corning, NY

1d•$63,000 - $86,625•Onsite

About The Position

The Digital Marketing Specialist is a member of the Corning Life Sciences digital marketing team and supports website and email marketing programs, along with related analytics and reporting. Working closely with the Leader, Digital Content Strategy and other marketing subject-matter experts, this role helps develop, design, and execute website content and email marketing materials while building hands-on experience with digital tools and best practices.Success will be measured by: Website: lead generation and engagement metrics Email marketing: lead nurture, MQL generation, and engagement metrics

Requirements

Bachelor's degree in marketing, communications, digital marketing, or a related field
0–2 years of relevant experience in digital marketing, communications, coursework, internships, or related projects; corporate experience is not required
Basic familiarity with creating web content and an interest in learning web content management systems; experience with Adobe Experience Manager is a plus but not required
Familiarity with analytics dashboards, such as Google Analytics, through coursework, internships, or hands-on experience is helpful
Basic familiarity with email marketing platforms and email sending and testing best practices; experience with Adobe Marketo Engage is a plus but not required
Introductory knowledge of HTML and CSS, including responsive email concepts, is helpful but not required

Nice To Haves

experience with Adobe Experience Manager is a plus but not required
experience with Adobe Marketo Engage is a plus but not required
Introductory knowledge of HTML and CSS, including responsive email concepts, is helpful but not required

Responsibilities

Publish and manage digital content for Corning Life Sciences web pages on Corning.com, as well as unaffiliated brands and other partner web sites
Manage projects and routine content freshness updates with PLMs and other stakeholders to refresh and update Adobe Experience Manager (AEM) content, as well as manage a division-wide web content expiration process
Assist in identifying web optimization opportunities and coordinate with IT and vendor partners to support the testing and deployment of enhancements
Develop working knowledge of Adobe Experience Manager and provide basic guidance and support to new AEM users, including users in other regions
Work closely with the Leader, Digital Marketing Operations to support the development and execution of email marketing strategies, including newsletters, promotional campaigns, and nurture campaigns
Support email campaign optimization for deliverability, open rates, and click-through rates using A/B testing and data-informed insights
Assist with troubleshooting and improving processes within marketing automation platforms, escalating complex issues as needed
Manage email lists and segment audiences to personalize content for engagement
Help prepare weekly, monthly, and quarterly campaign performance reports and highlight key insights for cross-functional teams
Build knowledge of email marketing best practices and support global teams with regional email marketing efforts
Compile website and email metrics for areas of responsibility using Google Analytics (GA) and Adobe Marketo Engage
Use GA data to make recommendations for improving the website experience
Work with corporate analytics team to develop new web KPI, dashboard strategies, and reporting tools
Develop proficiency in web and email analytics and serve as a supporting resource for Corning Life Sciences teams