Digital Marketing Specialist
About The Position
FAIRWINDS Credit Union is seeking a creative, data-driven Digital Marketing Specialist to join their team. This role involves developing, executing, testing, and optimizing digital marketing campaigns across various channels, including email, social media, digital advertising, and online banking promotions. The specialist will be responsible for creating compelling content, enhancing the digital member experience, and supporting the company's strategic growth initiatives. A portfolio showcasing relevant digital marketing work is required for consideration. This position is based onsite at FAIRWINDS Corporate Tower in Downtown Orlando and does not offer hybrid or remote work arrangements.
Requirements
- A portfolio of digital marketing work is required and must be submitted with your application to be considered for this opportunity.
- Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent combination of education and experience.
- Experience executing digital marketing campaigns across multiple channels, including email, social media, digital advertising, and web platforms.
- Knowledge of audience segmentation, A/B testing, personalization strategies, and campaign optimization techniques.
- Experience creating and managing content in social media and email marketing platforms.
- Familiarity with digital marketing analytics and performance reporting.
- Strong attention to detail with the ability to manage multiple projects and deadlines simultaneously.
- Excellent written, verbal, and visual communication skills.
- Creative mindset balanced with strong analytical and problem-solving abilities.
Nice To Haves
- Experience with Salesforce Marketing Cloud or similar marketing automation platforms preferred.
Responsibilities
- Design, build, launch, and optimize digital marketing campaigns across email, online banking, social media, Google, Meta, and other digital channels.
- Create digital assets including email layouts, promotional advertisements, graphics, and campaign creative that align with FAIRWINDS brand standards.
- Manage audience segmentation, personalization, dynamic content, testing strategies, and campaign targeting to improve engagement and conversion rates.
- Develop, schedule, and publish social media content while supporting ongoing content execution across FAIRWINDS' digital platforms.
- Partner with Marketing, Product, Sales, and Creative teams to develop campaigns that support business objectives and product awareness.
- Conduct quality assurance testing to ensure campaigns render correctly and function properly across devices, browsers, platforms, and email clients.
- Support digital banking promotions, website content updates, and marketing technology platforms, including Salesforce Marketing Cloud.
- Analyze campaign performance and make recommendations to improve results, optimize user experience, and increase marketing effectiveness.
- Ensure all digital marketing activities adhere to accessibility standards, applicable regulations, platform requirements, and industry best practices.
Benefits
- 11 paid holidays
- Generous paid time off
- 6% 401(k) match
- $700 annual contribution to Health Savings Account
- Comprehensive maternity leave program
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Life insurance
- Leadership development
- Tuition assistance
- Advancement opportunities
- Rewards for financial wellness through Debt Free Club and Dave Ramsey’s SmartDollar program
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
