Digital Marketing Specialist

Federal Home Loan Bank of New York•New York, NY

5d•$120,000 - $135,000

About The Position

The Digital Marketing Specialist is responsible for executing and optimizing digital marketing initiatives across the Bank’s marketing technology platforms. This role is a hands-on, individual contributor position focused on the development and deployment of email campaigns, landing pages, forms, and web content using the Bank’s marketing automation and Web CMS platforms. The position collaborates cross-functionally to ensure digital campaigns are aligned with business objectives and technically sound. A strong understanding of marketing automation, web content management, data utilization, and digital best practices is essential to support performance, engagement, and operational efficiency.

Requirements

Proficiency in Web Content Management Systems (e.g., Liferay or similar enterprise CMS) and Google Analytics (GA4).
Working knowledge of CRM Systems and marketing automation platforms (e.g., Oracle CX Sales, Eloqua or similar) including email campaign development, segmentation, landing page, form and survey creation, and campaign deployment.
Working knowledge of HTML and CSS with a strong understanding of email and web development best practices, including cross-client and mobile compatibility; familiarity with Javascript is a plus.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, Acrobat Pro) or similar to modify digital assets for web and email.
Strong analytical and technical troubleshooting skills with the ability to identify and resolve platform, integration, and campaign execution issues.
Strong understanding of digital marketing, web design, and web analytics; ability to manage various related projects from concept to execution.
Strong attention to detail with a high standard for brand consistency and understanding of UX/UI design methods and principles (experience with Figma is a plus).
Must understand how to design and develop for cross-browser/platform compatibility following best practices and accessibility standards.
Excellent project management and communication skills.
detail-oriented and creative with strong critical thinking, concept development, and time-management skills.
Strong Technical research and problem-solving abilities.
Ability to manage external vendors and multiple projects and meet deadlines in a fast-paced environment.
Bachelor’s degree with a focus in Marketing, Communications, Digital Media, Web Design and Development, or a related field required.
Specific knowledge of HTML, web design, WordPress, CSS, SEO, and Analytics required.

Nice To Haves

Financial experience is a plus.
Familiarity with Javascript is a plus.
Experience with Figma is a plus.
Master’s degree or additional certifications in a similar field a plus.

Responsibilities

Partner with the Sales & Marketing department to develop, and execute digital outreach initiatives for the Bank’s products, services, and programs, ensuring alignment with the Bank’s mission and strategic objectives.
Update, maintain, and enhance the Bank’s public website, ensuring content accuracy, accessibility, and optimal user experience.
Execute the development and deployment of digital content, including landing pages, forms, email campaigns, online campaigns, and other digital media.
Monitor and report on website and campaign performance, digital engagement trends, and the results of marketing initiatives.
Build, execute, optimize, and troubleshoot integrated digital campaigns using the Bank’s marketing automation and web content management platforms.
Provide ongoing maintenance and support for the company’s public website, ensuring content accuracy, relevance, and alignment with brand and business objectives.
Execute digital initiatives that support business growth, customer engagement, and marketing priorities, including the design and deployment of high‑impact landing pages for campaigns, events, and initiatives.
Leverage data across our marketing technology stack (Liferay, Eloqua, Oracle CX Sales, and Google Analytics) to support digital campaign execution, optimize performance, enhance user engagement, and deliver actionable insights.
Create and publish brand‑aligned digital content in collaboration with Marketing, Member Business, and other cross‑functional partners.
Partner with internal teams to gather, refine, and publish content, providing recommendations to optimize content for digital channels and ensure cohesive, intuitive, and consistent user experiences across the website and related digital communications.
Analyze website performance and user behavior to identify opportunities for new digital content, functional enhancements, and experience improvements.
Manage relationships with digital and technology vendors, as well as website budget oversight, including expense tracking and coordination.
Act as a Liferay CMS subject matter expert, providing governance, training, and support to ensure compliant usage; maintain digital forms and agreements in accordance with established procedures.
Build, execute, and launch marketing communications accurately and on schedule across multiple channels, including email campaigns and digital/web marketing.
Ensure appropriate reviews, approvals, and maintenance of campaign files and assets.
Support administration of the Bank’s marketing platforms (Eloqua and CX Sales), including campaign execution, troubleshooting, and user support.
Monitor campaign delivery and performance metrics; communicate results to stakeholders and recommend optimizations to improve open, click, and response rates.
Produce and distribute web performance reports to internal stakeholders in a timely and error-free manner.
Ad Hoc digital design requests.
Research and identify technological items that will enhance the Marketing and Sales department’s outreach efforts.
Perform special projects as assigned.