Digital Marketing Specialist

Productboard•San Francisco, CA

3d•$78,150 - $104,200•Hybrid

About The Position

Productboard is seeking a hands-on Digital Marketing Specialist to personally plan, build, and optimize our SEO, AEO/GEO, and paid media programs to drive acquisition, retention, and expansion for Productboard Spark. This role offers the opportunity to own outcomes directly in the platforms, rather than managing work through agencies. Reporting to our Director of Demand Generation, you’ll be responsible for accelerating our speed to market, while upholding operational rigor for our programs to efficiently scale and grow revenue. The ideal candidate will have hands-on expertise in PPC and SEO execution, and a strong grasp of AEO (answer engine optimization) and GEO (generative engine optimization) as AI-driven search reshapes how buyers discover products. This includes demonstrated AI proficiency through building AI-powered workflows and custom skills to speed up execution and reporting. This role is highly collaborative, and will partner closely with team stakeholders from analytics, demand generation, design, web engineering, along with the broader marketing team. Beyond technical qualifications, you must be a highly organized multi-tasker, have an appetite for speedy learning and execution, and take a data-driven approach to decision making to be successful in this role. We strive to create a collaborative team culture, so this team member should also foster our core values of clarity, empathy, relentless improvement, togetherness, and transparency.

Requirements

Minimally 2+ years in a digital marketing function within the B2B tech space, with hands-on execution experience rather than solely managing agencies
Strong, hands-on expertise in paid digital and SEO marketing disciplines, including familiarity with AEO/GEO practices for AI-driven search
Experience with audiences, targeting capabilities, and segmentation
Demonstrated AI proficiency: comfort building AI-powered workflows and custom AI skills to speed up execution and reporting
Strong, clear communication skills with an ability to manage deadlines and work across project resources and stakeholders
A hypothesis-driven problem solver with a high degree of accountability; can move projects forward without the need for extensive oversight
Comfortable building experimentation frameworks and driving CRO projects leveraging data signals with accountability for outcomes
A proactive, organized, and speedy learner with a demonstrated interest in performance marketing channels, AI tooling, and our business

Nice To Haves

Familiarity with Salesforce and marketing automation tooling
Claude certifications
Experience using content management systems and working with design and web engineering stakeholders
Experience working with product managers or product teams

Responsibilities

Build, launch, and manage SEO and paid media (PPC) programs end-to-end, hands-on in the platforms
Own AEO/GEO optimization to ensure Productboard content surfaces in AI-powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar) across our web properties
Build and maintain AI-powered workflows and custom AI skills to automate reporting, content briefs, and campaign builds
Track and manage digital timelines and deliverables with attention to detail; prioritize digital projects against our business objectives
Share campaign launch updates and campaign performance digests
Facilitate post-mortem campaign discussions, foster feedback loops, and surface opportunities for experimentation
Partner with marketing stakeholders on content and messaging creation, web projects, A/B testing and experimentation roadmaps
Analyze and interpret performance metrics for digital, AEO/GEO, and paid programs against business objectives
Update weekly shared metrics and aid in populating slide decks for key team meetings, raising contextual insights to support cross-functional alignment
Create and expand upon documentation for digital processes, including the AI workflows and prompts used to drive efficiency
Govern proper use of internal digital and AI tools and their permissions
Efficiently write and edit campaign and ad copy for length, editorial requirements, and AI/answer-engine discoverability; apply best practices, taste, and judgement when utilizing AI
Review ad copy and content against personas and messaging frameworks shared by the product marketing team; enforce the utilization of integrated themes within our content
Directly implement SEO, PPC, and AEO/GEO recommendations; this is a builder’s role, not an agency-management role
Manage vendor relationships and explore new opportunities for experimentation and beta participation
Manage and optimize paid media budgets to drive performance outcomes