Digital Marketing Specialist - ECCO & Code 3

Safe Fleet•Boise, ID

1d•Onsite

About The Position

ECCO and Code 3 are two well-known brands in safety and warning solutions. ECCO designs and manufactures vehicle safety products for commercial, construction, utility, and work-truck markets. Its lineup includes LED warning lights, back-up alarms, and other products that keep workers and the people around them safe. Code 3 is a trusted name in public safety, building emergency lighting, sirens, and controls for law enforcement, fire, and EMS. First responders count on these products when it matters most. Our products protect people on the road and on the job site. If you want your marketing work to support that mission, we’d like to hear from you. We’re looking for a hands-on Digital Marketing Specialist to own and grow our digital presence across both brands. You’ll shape strategy and also execute it: building emails, managing the website, optimizing content for search, supporting Amazon, and creating the graphics that bring our products to life. You’ll work closely with product, sales, and leadership teams to drive engagement, revenue, and brand awareness.

Requirements

Bachelor’s degree in marketing, digital media, graphic design, or a related field
Minimum of two (2) years of experience in digital marketing or a similar role
Strong graphic design skills (portfolio required)
Hands-on CRM experience, including segmentation, automation, and reporting
Experience building and deploying email campaigns
Back-end website management experience (CMS, e-commerce platform, or similar)
Working knowledge of SEO best practices
Proven ability to develop and execute digital strategy
Comfort with analytics tools and using data to guide decisions

Nice To Haves

Amazon management experience (Seller/Vendor Central, listing optimization, A+ content)
3D product rendering experience
Content writing skills
Video editing experience
Experience in manufacturing, automotive, or B2B/B2C hybrid markets

Responsibilities

Build and execute integrated digital marketing plans aligned with business goals and product roadmaps.
Manage our CRM, build segmentation and automation workflows, and improve customer engagement and retention.
Design, build, and send email campaigns, from concept and copy through graphics, QA, and reporting.
Plan and produce content that supports the buyer journey across channels.
Optimize our websites and content for traditional search and for emerging AI-driven search experiences.
Maintain our websites on the back end, including updates, new pages, and ongoing QA for functionality, accuracy, and user experience.
Support and optimize our Amazon presence, including listings, content, and performance.
Create on-brand marketing assets for web, email, social, Amazon, and product launches.
Track, analyze, and report on campaign and channel performance, and turn the data into clear recommendations.
Partner with cross-functional teams to plan and execute launch campaigns and materials.
Assist with basic video editing to support campaigns and product content.