Digital Marketing Specialist

Stark TechBuffalo, NY

About The Position

The Digital Marketing Specialist is responsible for strategic execution of marketing campaign materials for the Stark Tech Building Solutions teams. This role leads and supports campaign development, brand collateral, and ensures consistent brand delivery. This role creates and develops content and collateral and is responsible for consistency and level of sophistication of campaigns. This role works closely with the Vice President of Marketing on campaign scheduling, development, and maintenance of the department's centralized marketing workflow calendar as it aligns to marketing objectives and lead generation goals.

Requirements

  • Bachelor's degree in Business, Marketing, Communications, or related field
  • Experience with Adobe products (photoshop, InDesign, illustrator)
  • Experience collecting and utilizing data to drive marketing initiatives
  • Familiar with sales enablement tools

Nice To Haves

  • 3-5 years marketing experience

Responsibilities

  • Strategic execution of marketing campaign materials
  • Lead and support campaign development
  • Create and develop content and collateral
  • Ensure consistent brand delivery and sophistication of campaigns
  • Work closely with the Vice President of Marketing on campaign scheduling, development, and maintenance of the marketing workflow calendar

Benefits

  • Paid time off
  • 401(k) with employer match
  • Medical coverage
  • Wellness programs
  • Career development opportunities
  • Competitive pay
  • Positive work environment
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