Digital Marketing Specialist

Trinity Health•Grand Rapids, MI

1d•Remote

About The Position

This role manages and executes digital content development and digital marketing initiatives that support the organization’s overall marketing strategy and growth goals. It builds and maintains website content, enhances user experience, and oversees digital tools and channels such as content management systems, landing pages, and SEO/SEM. The position handles website content and data implementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. It also evaluates emerging technologies and helps integrate content management and growth strategies across web platforms to improve digital engagement and effectiveness. This is a full-time remote position based in Michigan, with a day shift. The role offers an opportunity to learn and perform technical tasks including website content building, UX/UI optimization, analytics reporting, and digital growth initiatives. The organization is an Equal Opportunity Employer. It states that qualified applicants receive consideration without regard to protected characteristics, and that its mission and core values include honoring each person’s dignity and embracing colleagues’ differing perspectives and experiences to deliver compassionate, person-centered care.

Requirements

2–3 years of experience implementing website content and tactics using a consistent brand voice.
Bachelor’s degree in Digital Marketing, User Experience (UX), Digital Media, Web Development/Design, Business Administration, Information Technology, or a related field.
Experience with web content management platforms, writing and editing for the web, web layout and usability, and site management.
Technical understanding and ability to learn new tools and technology quickly.
Advanced proficiency and proven success with digital marketing tools and practices, including CMS and web content management platforms, web writing and editing, UX/UI best practices, website accessibility standards, web layout and usability, analytics reporting, and site management.
Ability to develop website content and digital marketing strategies, set tactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth.
Ability to report strategy outcomes using web analytics tools such as Google Analytics, translating data into actionable insights and optimization opportunities.
Basic Adobe Photoshop and Illustrator skills for building graphics and photo manipulation.
Exceptional written and verbal communication skills, with strong knowledge of grammar, spelling, and brand guidelines.
Strong attention to detail, project management, analytical, and organizational abilities.
Self-motivated and collaborative, with the ability to manage multiple priorities, work effectively under tight deadlines, and thrive in a shared-leadership environment while taking direction as needed.

Nice To Haves

Experience with Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4, and BrightEdge.

Responsibilities

Build, publish, and maintain website content, and review a metrics plan to track content success and user engagement.
Implement SEO and data governance initiatives.
Ensure accurate, timely, and user-focused content across regional websites and digital marketing platforms.
Manage and enhance web content, accessibility, and usability; design basic web graphics, manipulate images, and integrate digital content, including images and videos, across multiple media platforms.
Develop analytics reports and dashboards to monitor website performance, user behavior, content effectiveness, and digital growth opportunities.
Work cooperatively with key team members, clients, and vendors to satisfy content needs.
Maintain a consistent look and feel throughout all digital marketing properties.
Use content style and brand guidelines to ensure consistent brand design and voice across digital platforms.
Monitor the competitive landscape and consumer behaviors and trends to achieve digital marketing goals.
Keep current with best practices, recommended rules of engagement, and innovative uses of digital marketing tools.