Digital Marketing Specialist

Axinn Veltrop & Harkrider LLP • Washington, DC

7d • $90,000 - $135,000 • Onsite

About The Position

The Digital Marketing Specialist reports to the Senior Manager, Digital Strategy & Marketing Technology and is responsible for executing the firm’s digital marketing strategy across website, email marketing, social media, paid media, and thought leadership distribution channels. This role collaborates closely with business development, communications, marketing operations, and practice groups to deploy integrated marketing campaigns, maintain digital platforms, and support content promotion efforts that enhance the firm’s visibility and client engagement. The Specialist also supports performance measurement and reporting by developing dashboards, monitoring key metrics, and providing insights that help optimize digital marketing effectiveness.

Requirements

• Experienced, tenacious, and always trial-ready
• Understanding complex legal challenges
• Focusing on antitrust, intellectual property, and high-stakes litigation
• Deep knowledge and client-side experience across a range of sectors, including technology, healthcare, life sciences, and consumer products
• Digital Marketing Specialist reports to the Senior Manager, Digital Strategy & Marketing Technology
• Responsible for executing the firm’s digital marketing strategy across website, email marketing, social media, paid media, and thought leadership distribution channels
• Collaborates closely with business development, communications, marketing operations, and practice groups to deploy integrated marketing campaigns, maintain digital platforms, and support content promotion efforts
• Supports performance measurement and reporting by developing dashboards, monitoring key metrics, and providing insights
• Assist in execution of digital content distribution initiatives across website, email, organic social media, paid media, and third-party publishing platforms
• Collaborate with business development, communications, marketing operations, and practice groups to execute integrated digital marketing campaigns
• Coordinate campaign timelines, assets, approvals, and deployment schedules
• Organize the firm’s organic social content calendar in Sprout Social
• Build, test, and deploy email marketing campaigns
• Maintain email templates, monitor performance against established KPIs, and support ongoing optimization efforts
• Build, launch, and monitor paid media campaigns across approved digital advertising channels
• Monitor paid media performance against established KPIs and support ongoing optimization efforts
• Work with vendors to ensure thought leadership content and firm events are syndicated across their platforms
• Leverage AI-enabled tools and automation platforms, as directed, to support campaign execution, reporting, and operational efficiency.
• Manage website content via RubyLaw CMS, creating new web pages and editing existing pages
• Assist with implementation of website SEO best practices, including metadata updates, content tagging, and page optimization
• Support website content audits and quality assurance reviews
• Coordinate website updates with external vendors and internal stakeholders
• Prepare recurring digital marketing reports summarizing overall website, organic social media, paid media, and email marketing KPI performance
• Develop and maintain dashboards that provide stakeholders with visibility into campaign performance and audience engagement
• Monitor website performance and report on traffic, campaign attribution, and SEO/GEO performance

Nice To Haves

• Highly qualified applicants

Responsibilities

• Assist in execution of digital content distribution initiatives across website, email, organic social media, paid media, and third-party publishing platforms in alignment with established digital marketing strategies
• Collaborate with business development, communications, marketing operations, and practice groups to execute integrated digital marketing campaigns that support firm visibility, lawyer profile-raising, client engagement, and business development objectives
• Coordinate campaign timelines, assets, approvals, and deployment schedules to ensure timely execution
• Organize the firm’s organic social content calendar in Sprout Social as directed, drafting posts and routing for approval across the appropriate timelines.
• Build, test, and deploy email marketing campaigns, ensuring accuracy across content, links, audience segmentation, and tracking parameters
• Maintain email templates, monitor performance against established KPIs, and support ongoing optimization efforts through A/B testing and performance analysis
• Build, launch, and monitor paid media campaigns across approved digital advertising channels, ensuring accuracy in audience targeting, campaign setup, tracking parameters, budgets, and creative assets
• Monitor paid media performance against established KPIs and support ongoing optimization efforts through audience targeting refinements, budget pacing, creative testing, and performance analysis
• Work with vendors to ensure thought leadership content and firm events are syndicated across their platforms
• Leverage AI-enabled tools and automation platforms, as directed, to support campaign execution, reporting, and operational efficiency.
• Manage website content via RubyLaw CMS, creating new web pages and editing existing pages as requested
• Assist with implementation of website SEO best practices, including metadata updates, content tagging, and page optimization
• Support website content audits and quality assurance reviews to ensure accuracy, consistency, and adherence to firm standards
• Coordinate website updates with external vendors and internal stakeholders as needed
• Prepare recurring digital marketing reports summarizing overall website, organic social media, paid media, and email marketing KPI performance
• Develop and maintain dashboards that provide stakeholders with visibility into campaign performance and audience engagement
• Monitor website performance and report on traffic, campaign attribution, and SEO/GEO performance

Benefits

• Competitive starting pay
• Annual discretionary bonus and raise eligibility
• Generous paid time off benefits (vacation, personal days, holidays, and sick leave)
• Firm paid short and long-term disability, plus life and accident insurance
• 401(k) Profit Sharing Plan and Cash Balance Retirement Plan with generous employer contributions
• Comprehensive medical, dental, and vision insurance options
• Flexible spending and health savings accounts (medical plan dependent)
• Firm paid comprehensive Employee Assistance Program (EAP)
• Student loan refinancing discounts
• Fitness/Gym dues reimbursement program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed