Digital Marketing Specialist

Caris Life Sciences • Irving, TX

20h

About The Position

The Digital Marketing Specialist provides essential support to Caris’s digital marketing team, with a strong focus on social media execution, email marketing production, and day-to-day digital coordination. The role supports content creation, scheduling, reporting, and basic campaign setup across core digital channels to help deliver consistent, high-quality communications that support the brand and product portfolio.

The ideal candidate is organized, detail-oriented, eager to learn, and comfortable working in a fast-paced environment. The position also supports marketing project coordination, webinar and event promotion, MLR submissions, and basic website updates. Job-specific, safety, and compliance training will be assigned according to the employee’s job functions. Employment is subject to successful completion of the pre-employment process, which may include a criminal background check, drug screening, credit check where applicable, and reference verification.

Requirements

• Bachelor’s degree in marketing, communications, life sciences, or a related field.
• At least three years of experience in digital marketing, social media, or email marketing.
• Familiarity with HTML or other basic coding languages.
• Experience with social media platforms and scheduling tools, such as Hootsuite.
• Experience with email marketing tools, such as Salesforce, Pardot, or HubSpot.
• Strong writing, proofreading, and communication skills.
• Strong organizational skills and ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office, including PowerPoint, Excel, and Word.
• Demonstrated eagerness to learn new software, tools, and digital best practices.

Nice To Haves

• In-depth understanding of HTML email development, deliverability best practices, and CRM integrations.
• Proficiency in Pardot/MCAE, Salesforce, WordPress, native social platforms, and content management systems.
• Experience coordinating with vendors or agency partners.
• Exposure to project management tools such as Jira, Asana, Monday.com, or Wrike.
• Experience supporting paid social campaigns.

Responsibilities

• Draft, edit, and schedule social media posts across platforms.
• Maintain the social media content calendar and ensure timely publishing.
• Coordinate with the digital marketing team to align content with brand guidelines and campaign goals.
• Compile weekly or monthly performance metrics for reporting.
• Build, format, quality-check, and schedule email campaigns using Salesforce Marketing Cloud Account Engagement (Pardot).
• Support segmentation, list management, and testing, including A/B tests, subject lines, and calls to action.
• Track and report email performance metrics, including open rates, click-through rates, and conversions.
• Support email and social promotion for webinars, virtual events, and conferences.
• Assist with marketing project timelines, task tracking, and cross-team communication.
• Help manage Medical, Legal, Regulatory (MLR) submissions and updates.
• Coordinate with internal design, product, and sales teams to gather assets and ensure deliverables are on time.
• Perform basic website updates or edits using HTML/CSS or content management system tools as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level