Digital Marketing Specialist
About The Position
Pandora CloudCover is seeking a highly motivated and results-driven Digital Marketing Specialist to execute strategic marketing initiatives focused on acquiring new customers across SMB and Enterprise segments. In this role, you will play a key part in driving growth by supporting digital marketing programs, optimizing our online presence, including managing and updating website content within our CMS (Webflow), and contributing to lead generation efforts across multiple digital channels. To thrive in this position, you should have strong analytical skills, attention to detail, and the ability to apply digital marketing best practices in a fast-paced environment.
Requirements
- Bachelor’s degree or equivalent professional experience.
- Foundational knowledge of SEO/LLM/AI, digital marketing, and content performance measurement.
- Experience working with a CMS platform (Webflow preferred).
- Understanding of search engine ranking factors and digital marketing best practices.
- Strong analytical capabilities with the ability to interpret data and translate insights into action.
- Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
- 1–3 years of experience in marketing, digital marketing, or content development.
- Legal authorization to work in the United States.
Responsibilities
- Execute digital marketing initiatives designed to drive awareness, engagement, and lead generation across SMB and Enterprise segments.
- Develop and maintain a structured content calendar, supporting the creation of high-quality assets including blog posts, industry articles, guides, etc.
- Update and manage website content within the CMS (Webflow), ensuring accuracy, consistency, and alignment with brand and SEO best practices.
- Partner with external SEO agencies to monitor performance, track key metrics, and implement optimization recommendations.
- Apply SEO best practices and monitor search engine updates to support website health initiatives, strengthening domain authority and improving content visibility and site performance.
- Support the optimization of key conversion points within the marketing funnel, including landing pages, website calls-to-actions, and lead capture forms.
- Track, analyze, and report on SEO/AEO/LLM campaign performance
- Assist in the execution and analysis of A/B tests to improve conversion rates and user engagement.
- Manage social media channels, including content publishing, performance monitoring, and initiatives to grow the brand’s social presence and engagement.
- Conduct market and competitor research to inform campaign strategy and content development.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
