Digital Marketing Specialist
About The Position
The Digital Marketing Specialist is responsible for driving qualified lead generation through the company & digital marketing channels. This role serves as the primary liaison between internal marketing teams and external digital marketing agencies, ensuring all digital initiatives align with business goals and deliver measurable results. The ideal candidate has a strong understanding of HubSpot, website management, local SEO, technical SEO, conversion optimization, and digital lead generation. They will work closely with agency partners to improve website performance, increase local search visibility, optimize user experience, and generate a consistent flow of qualified leads for roofing, siding, windows, doors, and design-build services.
Requirements
- Must be drug-free
- Must be a team player
- Strong understanding of HubSpot
- Strong understanding of website management
- Strong understanding of local SEO
- Strong understanding of technical SEO
- Strong understanding of conversion optimization
- Strong understanding of digital lead generation
Responsibilities
- Partner with digital marketing agencies to develop, execute, and optimize lead generation strategies across Paid Search, Local Service Ads, Programmatic, Display, Paid Social, Retargeting, and other digital channels.
- Serve as the internal owner of the company website, coordinating updates, landing page development, content implementation, and user experience improvements to maximize lead conversion.
- Monitor and analyze digital marketing performance, including lead volume, lead quality, cost per lead, conversion rates, website traffic, engagement, and return on investment.
- Manage and optimize HubSpot, including forms, landing pages, workflows, email campaigns, lead nurturing sequences, integrations, and marketing attribution reporting.
- Develop and implement local SEO initiatives to improve organic visibility, search rankings, and market share within targeted service areas.
- Optimize and maintain Google Business Profiles, local citations, and online listings while supporting review generation and reputation management efforts.
- Track key performance indicators, prepare regular performance reports, and provide actionable recommendations to improve digital marketing effectiveness and lead generation results.
- Monitor competitor digital activity, search rankings, and industry trends to identify opportunities for growth, increased market visibility, and continuous improvement of the company's online presence.
- Meet and exceed performance goals.
- Ensure regular attendance, punctuality, and adherence to company policies and procedures.
- Operate safely in all conditions.
Benefits
- Compensation is paid bi-weekly
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
