Digital Marketing Specialist
AM General LLC•Auburn Hills, MI
•Hybrid
About The Position
AM General develops and builds specialized ground vehicle systems that get the US Armed Services and our allies to and from their mission safely. Our innovative spirit delivers advanced, rugged, resilient, and dependable mobility solutions. We are one team dedicated to producing the best products for our customers. We have a collective understanding that at AM General our purpose is to serve those who serve to protect us. We R.I.D.E. with Sgt. Smith! We are Responsive, We have Integrity, We are Dynamic, We exhibit Excellence.
Requirements
- 3-5 years of relevant experience as a Digital Marketing Specialist or similar role
- Bachelor’s degree in marketing, advertising, or equivalent experience
- Demonstrated skills in digital strategy development
- Proficient in WordPress, LinkedIn, Facebook, Instagram, Twitter, and Google Analytics
- Ability to strategically communicate with differing audiences
- High level of communication skills – written and oral
- Ability to maintain workflow of several projects simultaneously under the pressure of multiple deadlines
- Must be able to work independently and take initiative in problem solving and decision-making
Nice To Haves
- Defense or military experience is highly desired for this position
- Knowledge of graphical tools in Adobe Suite and use them to develop assets for social media and website content
- Experience developing short form/social video a plus
Responsibilities
- Responsible for developing digital marketing briefs for upcoming projects and will liaise with program managers to ensure a firm marketing plan is established during the entire planning process
- Serve as the company’s “digital storyteller,” possessing the ability to translate large, often complex, concepts into consumable and effective sound bites on our digital platforms
- Responsible for digital metrics setting and tracking, competitive analysis, and reporting to ensure we successfully manage our digital channels and expand our marketing reach
- Review existing operational processes and developing plans for improvement and creating new processes where needed
- Create and execute the overall digital marketing strategy and build and execute digital marketing plan
- Think strategically to translate large concepts into consumable sound bites for social channels
- Copywriting and content creation for websites and social media accounts
- Manage, improve, and provide analysis of online content, considering SEO and Google Analytics
- Measure ROI and KPIs
- Prepare and manage digital marketing budget
- Engage in media monitoring and social listening, communicating results to leadership, such as reports, dashboards, or presentations
- Monitor competition and provide suggestions for improvement and advise the team on issues, trends and emerging digital marketing platforms and services
- Stay up to date with latest technology and best practices
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
