Digital Marketing Specialist
About The Position
Washington State University (WSU) Voiland College of Engineering and Architecture (VCEA) is recruiting for a Digital Marketing Specialist. In this role you will advance VCEA's visibility, reputation, and engagement goals through strategic social media leadership and compelling multimedia storytelling. You will also manage the College’s digital platforms, produces high-quality photo and video content, and collaborates with leadership to amplify faculty research, student success, and institutional impact across diverse audiences. You will bring creativity together with strong editorial judgment and a data‑driven mindset, using digital analytics to guide decisions and enhance content performance.
Requirements
- A Bachelor’s degree in public relations, communications, marketing or other relevant field AND either two (2) years of professional experience in print OR broadcast news media, public relations, marketing including the use of electronic media or two (2) years of other relevant professional experience.
- Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
- Demonstrated experience producing photography and video content.
- Strong writing and editing skills tailored to digital audiences.
- Proficiency using analytics tools (e.g., Google Analytics, platform insights).
- Effective project and time management skills.
Nice To Haves
- Experience in higher education or research communications.
- Familiarity with technical or STEM subject matter.
- Proficiency with Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator).
- Experience with paid social media advertising.
- Knowledge of CRM and marketing automation platforms.
Responsibilities
- Advance VCEA's visibility, reputation, and engagement goals through strategic social media leadership and compelling multimedia storytelling.
- Manage the College’s digital platforms.
- Produce high-quality photo and video content.
- Collaborate with leadership to amplify faculty research, student success, and institutional impact across diverse audiences.
- Use digital analytics to guide decisions and enhance content performance.
Benefits
- Paid sick and vacation leave
- Paid holidays
- Medical, dental, life and disability insurance package for employees and dependents
- Retirement
- Deferred compensation
- Optional supplemental retirement accounts
- Training and development
- Employee tuition waiver
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
