Digital Marketing Specialist

University of St. Augustine for Health Sciences Career Center•Austin, TX

14h•Onsite

About The Position

The Digital Marketing Specialist supports the planning, execution, and optimization of paid digital marketing campaigns for the University of St. Augustine for Health Sciences. This role works closely with the Executive Director and serves as the internal point person for paid media operations and performance - monitoring performance and budgets, ensuring campaigns are accurately tracked, managing forms and targeting constraints, and translating performance insights into actionable recommendations. They will also assist with the design and implementation of CRO tests and lifecycle campaigns in Marketo, in partnership with the larger marketing team. This position will act as a champion for digital marketing and use the digital space to build brand awareness and enhance the marketing pipeline. Working with related internal clients, the Digital Marketing Specialist coordinates and oversees work with external agencies and internal faculty and staff partners. Using the college's strategic plan as a guide, they proactively help to develop and implement the marketing strategy for the college to meet institutional goals and work to enhance the student experience from initial inquiry through graduation and beyond. Under minimal supervision, they help to identify and prioritize the college's marketing needs, develop strategies and plans to meet these needs, measure and analyze results, and recommend and implement new strategies and programs to achieve goals.

Requirements

Excellent communication skills, both verbal and written
Strong analytical skills and exceptional level of detail-orientation
Demonstrated passion and desire to learn and apply digital best practices
Highly developed, demonstrated teamwork skills
Excellent project management skills, the ability to manage competing priorities, and the ability to build and maintain strong partner relationships
Demonstrated ability to establish and maintain positive working relationships with the public, supervisors, professional staff/faculty, and co-workers
3-5 years of experience supporting or managing paid media and email campaigns
Bachelor’s degree in marketing, analytics, or related field required
Hands-on experience working with paid media platforms (e.g., Google Ads, Meta) in an agency or in-house support capacity
Working knowledge of web analytics tools (e.g., GA4, SEMRush)
Strong comfort with data, reporting, and performance analysis

Nice To Haves

Experience working with marketing automation or CRM platforms (e.g., Marketo, Salesforce) preferred

Responsibilities

With Executive Director, plan paid media strategy, translating business objectives and marketing goals into effective, measurable digital campaigns
Manage day-to-day planning, execution, and reporting for paid channels (including search, social, display, etc.) in collaboration with digital marketing agency that executes paid media
Monitor campaign performance, pacing and spending against budgets and goals
Review agency reporting, identify performance trends, and develop recommendations for optimizations
Analyze downstream performance, ensuring campaigns align with institutional objectives, audience strategies, and regulatory/state requirements
Ensure accurate tracking from ad platform to Marketo/CRM. Partner with Marketing Operations and IT to troubleshoot data flow issues
Update and audit campaign forms and lead capture flows
Develop and implement CRO testing roadmap for paid landing pages in partnership with Marketing Web and Operations team members
Support light automation and campaign setup in Marketo in coordination with Marketing Operations
Assist with email deployment tied to lifecycle campaigns as needed
Assist in the implementation of integrated channel strategies, coordinating with content, website, and mops to deliver cohesive campaigns
Establish, nurture relationships, and collaborate with key stakeholders, including marketing managers & agencies, Web, Content, IT, and Product to ensure access to and exchange of digital insights
This role does not focus on organic social media management, community management, or primary content creation
May perform other duties and responsibilities that management may deem necessary from time to time.